B
babeontheair
Guest
From the net today:
Upscale men dominate adult iPod ownership
A national phone survey of adults over the age of 18 by the Pew Internet & American Life Project, found that more than 22 million American adults own iPods or MP3 players. 29% of them have downloaded podcasts from the Web so that they could listen to audio files at a time of their choosing. "Podcasting" emerged in 2004, as people combined the words "iPod" and "broadcasting." Podcast listeners typically download audio files from the Web onto a computer, transfer the files to an iPod, and listen at their leisure. Of the 22 million adults who own iPods: 13% of men have the players, compared to 9% of women. 16% of African-Americans and English-speaking Latinos own iPods/MP3 players, compared to 9% of non-Latino whites. 19% of those ages 18-28 have iPods/MP3 players. 14% of those ages 29-40 have them 11% of younger Baby Boomers (ages 41-50) have them 6% of older Baby Boomers (ages 51-59) have them 6% of those 60-69 have them 1% of those 70 and older have them iPods/MP3 players are for the upscale. Owners include: 18% of those who live in households earning more than 75,000 13% of those living in households earning 50,000 to 75,000 9% of those living in households earning 30,000-50,000 7% of those living in households earning less than 30,000 Those who use the internet are four times as likely as non-internet users to have iPods/MP3 players 14% of internet users have iPods/MP3 players, compared to 3% of non-internet users. There is no notable gap between those who have broadband access and dial-up users when it comes to podcasting. -RBR
So what thats one out of thirty or something?
Upscale men dominate adult iPod ownership
A national phone survey of adults over the age of 18 by the Pew Internet & American Life Project, found that more than 22 million American adults own iPods or MP3 players. 29% of them have downloaded podcasts from the Web so that they could listen to audio files at a time of their choosing. "Podcasting" emerged in 2004, as people combined the words "iPod" and "broadcasting." Podcast listeners typically download audio files from the Web onto a computer, transfer the files to an iPod, and listen at their leisure. Of the 22 million adults who own iPods: 13% of men have the players, compared to 9% of women. 16% of African-Americans and English-speaking Latinos own iPods/MP3 players, compared to 9% of non-Latino whites. 19% of those ages 18-28 have iPods/MP3 players. 14% of those ages 29-40 have them 11% of younger Baby Boomers (ages 41-50) have them 6% of older Baby Boomers (ages 51-59) have them 6% of those 60-69 have them 1% of those 70 and older have them iPods/MP3 players are for the upscale. Owners include: 18% of those who live in households earning more than 75,000 13% of those living in households earning 50,000 to 75,000 9% of those living in households earning 30,000-50,000 7% of those living in households earning less than 30,000 Those who use the internet are four times as likely as non-internet users to have iPods/MP3 players 14% of internet users have iPods/MP3 players, compared to 3% of non-internet users. There is no notable gap between those who have broadband access and dial-up users when it comes to podcasting. -RBR
So what thats one out of thirty or something?