You know, I am taken aback at the lack of respect that the local radio folks get. We have tons of talent in this market and each does very well for the tasks at hand. Will there ever be another Bill Elder? Probably not. These days, I am building a great team in Warner Robins. Todd Wilson, Joe Bishop, Bill Boys, Sarah Brady and myself do most of the on air work or production. Todd does Mornings on WNNG and Joe does news for the five station cluster and the only daily Local Noon Newshour around. I do voicework and remotes on the stations, along with programming, sales, long range planning, imaging, management for the group and even take out the trash.
>> Such as it is in radio these days, everybody doing multiple duties at once. Then again, you're right, the talent is there in the midstate, or just about anywhere for that matter. You just have to look harder to find and develop it.
It is not the bad shape of the City of Macon that keeps people from coming to the market. It is the lack of growth in the business and dollars to sustain local programming. It's tough, but it is something I am committed to. Besides, Houston County is the major growth area and will pass Bibb County in dollars and population in the next few years. What worked in 1987 does not work anymore in 2007. Yet another reason why the headphones are put away and I let the next generation take the wheel.
>> The promixity of I-75, as well as Robins Air Force Base, are the main reasons why Houston County will continue to grow. All numbers aside, though, the bottom line here is that the stations that stick around in the coming years will be the ones that continue to be live, local, and relevant, as well as developing and nurturing talent. It beats the alternative, connecting every station to a computer and/or satellite dish, and automating it 24/7.