w9wi said:
daryll said:
With the recent rift between WPGA and ABC, the FCC wouldn't allow WMAZ to carry one of the other three major nets on a sub-channel due to the station's dominance in the market. The station enjoys a 70 share sign-on to sign-off and consistently ranks near the top of CBS's best performing affiliates. This hasn't changed much in the last few years either. The feds uphold the eight independent voices in a market with the market leader typically locked out of a duopoly. Gannett, WMAZ's corporate parent, has duopolies in Atlanta, Denver and Jacksonville.
Duopoly rules limit the ability of one owner to control more than one
license -- more than one transmitter -- in a market. The duopoly rules would prevent Gannett from owning both WMAZ and WPGA.
Before 1995, Gannett would have been barred from owning both WXIA and WMAZ due to overlap (Gannett acquired WMAZ as part of the MetroMedia acquision in 1995, as the rules were changing). Today...since Atlanta is a large market (9 commercial stations), Gannett can own both WXIA and WATL (one more duopoly might be possible). Macon..on the other hand...is small (5 commercial stations, so WMAZ owning a second station would not be possible, unless that station could qualify for an exemption as a failed station (which WPGA-TV could after losing ABC). LMA's, SSA's, and other alphabet-soup leases might still be OK though.
I suspect WGXA can't dump Fox until the current affiliation agreement expires, thus the subchannel. One problem is they only have a 10 PM weeknight news. Since WPGA-TV either had no news or outsourced news...I guess they don't see it as a problem.
I wonder if WPGA-TV might go after the CW or MyNetwork affiliations? I also wonder if an agreement will be cut to move Fox to WPGA-TV. Again...the owner is stupid for getting rid of ABC.