This thread particularly caught my attention, since I was PD at WDEN for 14 years. I’ve just been sitting here, shaking my head, still trying to understand why many people in the radio industry just don’t get it! When I read about a station sounding “better” because of jingle packages, imaging, playlists and airstaff, that’s all well and good, but that’s only half of what makes any radio station a great radio station. The entire time I was at WDEN, people would ask, “What is the secret to making WDEN a consistently top ranked station?” The answer was and still is simple: relationships. The establishment of solid, personal relationships with listeners, clients, the community and even staff members is actually the true key to a station’s success. And although a lot of this is done on the air, the bulk of the effort takes place off the air. I was fortunate that WDEN had long ago established a solid community base. My principle job as PD was to maintain those relationships and make new ones along the way. As I’ve said many, many, many times: the radio station itself is the star! The personalities, music, jingles, imaging, et al. are the co-stars. Over the years, they will all come and go, but a great station endures those changes and will withstand the test of time. WDEN is living proof of that. In its 43 year history, WDEN has actually been challenged by other country stations that, at times, featured more “bells and whistles” and came off a bit slicker. But those have also come and gone because every one of them forgot to give their stations a heart. Although it comes down to a matter of personal taste, to some, Y96 possibly may indeed sound better than WDEN right now. But that doesn't make them a great radio station. They're only halfway there with a long, long way to go before they can become great. To look at it another way, it’s just like baking a cake. The “cake” is the station itself, made with the right recipe of serving people in the listening area, solid community ties, integrity, heart and spirit. The jocks, jingles, imaging and promos are the icing on the cake. But if there is no cake, you’re just left with a big pile of sweet goo.