I like Magic 100.9 for oldies even though its more of a lite oldies format it still sounds good. i don't even listen to wtry much anymore. 100.9 is the #1 present on my stereo and walkman. the cbsfm do it again jingles from jams Magic 100.9 has now sound very good and they fit perfect too. I like them more better than the last package they had. Andrew i know what you mean about people disagreeing saying that the format 100.9 has now would never work back then but you and 100.9 proved them wrong, it is doing very well in ratings compared to wtry.
> The ratings success that Magic has had is due to their Gold
> AC format, whereas they play the lighter stuff that oldies
> stations tend to steer away from (or play in very light
> rotation), hence the "much better variety". As far as TRY
> goes, Magic has already put quite the dent in their numbers.
> Tweaking to a full-on oldies format would be more of a
> mistake than a blessing at this point. Personally, they
> should leave things as is, maybe even bring back the 'K-lite
> 101' positioner.
>
> And to think that a few years back, there were those on this
> very board who diagreed with me and said how any Light AC
> format simply would not work in Albany...
>