R
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Umm...see the ratings? If you had a chance to change format at WJRZ Radio? What would you do??
It where I started my career over 25 years ago.
It where I started my career over 25 years ago.
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Magic 100 (WJRZ)if it changed format? What format would you put you on the air?
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It may not be as popular a format as it once was, but ... Smooth Jazz ..
I think it would do well here ..
I think it would do well here ..
hubcity said:Why has nobody ever tried Frat Rock? Seems a natural for the market...
Didn't someone at 88.9 in Monmouth U tried that a while back lol.
WJRZ is a lost cause....if Press were smart they would dump B985 and go Classic Hits. Since The Breeze is "80's, 90's and Now" (according to new billboards), a 60's thru 80's station would do very nicely and not hurt the cash cow's (Thunder or Breeze).
Not going to happen due to a host of reasons, but hey....I can dream can't I?
Not going to happen due to a host of reasons, but hey....I can dream can't I?
There are a number of formats that would suit WJRZ far better than what they're doing now. At this point, they really should give up on the adult contemporary/soft rock format - nearly two years in, it should be obvious to everyone at Greater Media that it's not working. Blaming the signal doesn't work, as 'JRZ used to pull around twice the ratings as a true Oldies station in the early 2000s.
Here's what I think GM should consider with a new format:
1.) Classic hits with an emphasis on '80s music, and an overall upbeat sound.
2.) Talk radio: a mix of local and syndicated programming, with a conservative slant.
3.) Modern rock, with little to no overlap with sister station/heritage rocker WRAT.
Other options include Adult Standards and Sports Talk, but I think that other stations have these formats pretty well covered (WBNJ for the former, WENJ and several AM stations for the latter).
Here's what I think GM should consider with a new format:
1.) Classic hits with an emphasis on '80s music, and an overall upbeat sound.
2.) Talk radio: a mix of local and syndicated programming, with a conservative slant.
3.) Modern rock, with little to no overlap with sister station/heritage rocker WRAT.
Other options include Adult Standards and Sports Talk, but I think that other stations have these formats pretty well covered (WBNJ for the former, WENJ and several AM stations for the latter).
My choices, in order:
#1 - Modern Rock. There are no (non-Classic) Rock stations that reach any sizable portion of Ocean County with a strong signal. WRFF comes close but still doesn't put much of a signal east of the Parkway and WRAT is D-O-A south of Seaside/Toms River (and even with a strong car radio doesn't make it south of Lacey).
#2 - Jazz. Ocean County is home to this kind of audience, not to mention all the additional exposure via the hundreds of "art galleries" and such. As it is I hear WRTI/WRTQ and WWFM played all over the place in the summer.
#3 - 50s/60s Oldies. Again, Ocean County is home to this kind of audience - tons of retirees, 55+ communities and the like year 'round and seasonally.
Whatever they do, they need to get back to being an OCEAN COUNTY station, a 1,700 watt station transmitting from Waretown.
Not Freehold, not Edison, not New Brunswick and not Asbury Park! Even Brick is not within the station's 60dBu service contour!
They need to focus on their LOCAL area; nobody is going to be DXing 100.1 from Red Bank or Freehold no matter how WJRZ pretends to serve that area on the air.
#1 - Modern Rock. There are no (non-Classic) Rock stations that reach any sizable portion of Ocean County with a strong signal. WRFF comes close but still doesn't put much of a signal east of the Parkway and WRAT is D-O-A south of Seaside/Toms River (and even with a strong car radio doesn't make it south of Lacey).
#2 - Jazz. Ocean County is home to this kind of audience, not to mention all the additional exposure via the hundreds of "art galleries" and such. As it is I hear WRTI/WRTQ and WWFM played all over the place in the summer.
#3 - 50s/60s Oldies. Again, Ocean County is home to this kind of audience - tons of retirees, 55+ communities and the like year 'round and seasonally.
Whatever they do, they need to get back to being an OCEAN COUNTY station, a 1,700 watt station transmitting from Waretown.
Not Freehold, not Edison, not New Brunswick and not Asbury Park! Even Brick is not within the station's 60dBu service contour!
They need to focus on their LOCAL area; nobody is going to be DXing 100.1 from Red Bank or Freehold no matter how WJRZ pretends to serve that area on the air.
JerseyShor said:Whatever they do, they need to get back to being an OCEAN COUNTY station, a 1,700 watt station transmitting from Waretown.
Not Freehold, not Edison, not New Brunswick and not Asbury Park! Even Brick is not within the station's 60dBu service contour!
They need to focus on their LOCAL area; nobody is going to be DXing 100.1 from Red Bank or Freehold no matter how WJRZ pretends to serve that area on the air.
WJRZ comes in nicely in Southern Monmouth, even as far west as Allentown & Upper Freehold. Howell/Freehold get a useable signal in the car.
The signal has always been a issue, Oldies 100 days aside. But both WJRZ and WBBO pulled in decent numbers without good Monmouth county coverage (WJRZ as Oldies 100, WBBO as K985).
Greater Media seems to want Magic to work, no matter what. Rumor had it that GM was willing to sell the place for 1.2 million.
I still listen to the Jersey shore Shuffle on the web. It would be a great format for 100 FM. My second choice would be some sort of Jazz format either Smooth ,Traditional or a mix. The old WPIX Fm had a format they called The Ballads and the Beat of NY. It was soft vocals and Jazz Instrumentals. This ran prior to their Smooth Jazz format. I think this format might work in ocean County.
Looking at the June Mon/Ocean Ratings it looks like B985 even beat them so they need to try something else. The format they have on now may work on their New Brunswick Station (Magic 98) but it doesn't seem to be working in ocean county not according to the ratings. They should have never dumped the Oldies/Classic Hits that they were running in the first place. Maybe they should sell the station.
Looking at the June Mon/Ocean Ratings it looks like B985 even beat them so they need to try something else. The format they have on now may work on their New Brunswick Station (Magic 98) but it doesn't seem to be working in ocean county not according to the ratings. They should have never dumped the Oldies/Classic Hits that they were running in the first place. Maybe they should sell the station.
You know, a new station filling one of the aforementioned format voids would be great. However, I think Greater Media just doesn't have the courage to go for it. If any change is made, the one that seems most likely is switching to a simulcast of either Magic 98.3 or WRAT. I don't think they're willing to spend the money on launching a new station.
R
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See I think that was the problem right there. To many adult contemps from NYC to Atlantic City....all playing love rock in one shape or form. You have to play to the public! You have to do something you cannot already get on the air already. Besides Gary already does a "Easy" format in Cape May County. Is it really that hard to come up with something totally different that will work??
There are two formats that could work on the Jersey Shore for JRZ-FM.
1. A strictly Jazz format, that blends classic jazz with contemporary jazz/funk music[not like the Sirius channel Watercolors, which has the same smooth jazz stuff 24/7].
2. Since Millenium is stupid enough to forgo it, put a mix of local [NY and Philly] sports talk and Fox Sports Radio on 100,1. There is just too many area stations that carry ESPN radio[97.3,1450 in AC, 97.5 and 950 in Burlington, 1040 in Flemington] that another voice is needed. Since there is popularity of all teams in the Jersey Shore from north to south, it would provide various fun rivalries between Philly and NY fans. And use other people other than the two guys formally on 1310 in the afternoons. IMO, it just wasn't a good listen with too much high school sports talk in their arsenal.
1. A strictly Jazz format, that blends classic jazz with contemporary jazz/funk music[not like the Sirius channel Watercolors, which has the same smooth jazz stuff 24/7].
2. Since Millenium is stupid enough to forgo it, put a mix of local [NY and Philly] sports talk and Fox Sports Radio on 100,1. There is just too many area stations that carry ESPN radio[97.3,1450 in AC, 97.5 and 950 in Burlington, 1040 in Flemington] that another voice is needed. Since there is popularity of all teams in the Jersey Shore from north to south, it would provide various fun rivalries between Philly and NY fans. And use other people other than the two guys formally on 1310 in the afternoons. IMO, it just wasn't a good listen with too much high school sports talk in their arsenal.
I think the best format for them is class hits. ocean county has an older population and wcbs fm and wogl fm dont come in that well. Furthermore if they do a format like cbs fm and be local they could problary do well. It seems like the breeze is going with newer music like 2000s now so that may help a little.
Jazz, Sports Talk, or Conservative Political Talk all appeal to audiences that are too narrow for the local business model that stations like WJRZ work with.
They need a format that appeals broadly to the most potential listeners in their service area, and they have a special situation in that their sellable potential audience grows substantially during the summer months when all those beach houses are fully occupied, and loads of day trippers come into the area and listen in their cars and on the beach.
Jazz only works where it can carve out a slice of a big population area with many other choices on the dial. Both Sports Talk and Conservative Political talk are formats that mostly attract men, and Conservative talk has the aging audience problem too. Those talk formats would be better placed on AM stations that nobody knows what else to do with.
FMs have the potential of reaching much bigger slices of the potential audience pie than that, and that potential shouldn't be written off with a narrow appeal format.
They need a format that appeals broadly to the most potential listeners in their service area, and they have a special situation in that their sellable potential audience grows substantially during the summer months when all those beach houses are fully occupied, and loads of day trippers come into the area and listen in their cars and on the beach.
Jazz only works where it can carve out a slice of a big population area with many other choices on the dial. Both Sports Talk and Conservative Political talk are formats that mostly attract men, and Conservative talk has the aging audience problem too. Those talk formats would be better placed on AM stations that nobody knows what else to do with.
FMs have the potential of reaching much bigger slices of the potential audience pie than that, and that potential shouldn't be written off with a narrow appeal format.
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