Magic 104.1 KMGL in Oklahoma City

[andrewduong77]

So far Renda's AC Magic 104.1 KMGL in Oklahoma City is still a very good sounding AC station throughout the summer till now. Although their ratings went down hard over the summer. For the Spring 2011 ratings, it was standing at 6th place with a 4.9 market share. Over the summer, it went down to 7th place with a 4.1. Hmm... what's going on? I thought their playlist update back in May which made the station sounds a lot better than last year should bring the station ratings up a little bit, but the station ratings actually went down.

Well KMGL did got a little aggressive over the summer adding Bon Jovi's "You Give Love A Bad Name", Journey's "Any Way You Want It", and Black Eyed Peas' "I Gotta Feeling" although they have been playing Black Eyed Peas' "Let's Get It Started" since last year.

I think KMGL is a little bit behind on keeping up with new songs though. I think they need to jump on new songs more quickly. I thought they were really behind when they barely started playing Pink's "Raise Your Glass" last month while other stations had already started playing "Perfect" several months ago, but thank god they already started playing Pink's "Perfect" last week. Normally KMGL isn't Pink friendly, but at least they started playing Pink's "Raise Your Glass" last month and "Perfect" last week. They also started playing Adele's "Someone Like You" a few weeks ago. I think they're still behind, they still got The Script's "For The First Time" and OneRepublic's "Good Life" which are good AC songs to jump on. They already started playing Andy Grammer's "Keep Your Head Up" and Lady Antebellum's "Just A Kiss" in their 1-6AM part hours, I hope they pull them into their regular hours and I also hope they pull them into their regular hours soon, they are good AC songs.

Besides that, I think KMGL is really good playing 70s, 80s, and some 90s. they play stuffs like Elton John's "Crocodile Rock", Rod Stewart's "Maggie May", The Eagles' "Take It To The Limit", Berlin's "Take My Breath Away", Crowded House's "Don't Dream It's Over", Heart's "These Dreams". Breathe's "Hands To Heaven", Celine Dion's "That's The Way It Is", Nicolette Larson's "Lotta Love" The Human League's "Human", Bruce Hornsby & The Range's "Mandolin Rain", The Cars' "Drive", Eric Carmen's "Hungry Eyes", Starship's "Nothing's Gonna Stop Us Now", Huey Lewis & The News' "Stuck With You", Alias' "More Than Words Can Say", and Meatloaf's "I'd Do Anything For Love (But I Won't Do That)".

They should jump on new songs more quickly while keeping the 70s, 80s, & 90s they're playing. What do you guys think? And do you guys know why the ratings dropped so dramatically?

Here's KMGL playlist on 10/10/2011 from 4-7PM that's copied and pasted from yes.com (with details edited out):

Paul Young - Everytime You Go Away
Steve Perry - Oh Sherrie
Daryl Hall & John Oates - Kiss On My List
Fergie - Big Girls Don't Cry
Rick Astley - Never Gonna Give You Up
Kool & The Gang - Ladies Night
Norah Jones - Don't Know Why
Naked Eyes - Always Something There To Remind Me
Seal - Kiss From A Rose
Adele - Rolling In The Deep
Londonbeat - I've Been Thinking About You
Marc Cohn - Walking In Memphis
Michael Jackson - Rock With You
Roxette - The Look
Huey Lewis & The News - The Heart Of Rock & Roll
Uncle Kracker - Follow Me
Daryl Hall & John Oates - Maneater
Sister Sledge - We Are Family
REO Speedwagon - Keep On Loving You
Carrie Underwood - Before He Cheats
Madonna - Into The Groove
The Human League - Human
Katy Perry - Firework
Kenny Loggins - Danger Zone
Tina Turner - We Don't Need Another Hero (Thunderdome)
Whitney Houston - How Will I Know
The Bee Gees - Night Fever
Tears For Fears - Everybody Wants To Rule The World
Breathe - Hands To Heaven
Kid Rock - All Summer Long
Men At Work - Who Can It Be Now
Peter Cetera - Glory Of Love
Black Eyed Peas - I Gotta Feeling
The Bangles - Manic Monday
Train - Hey, Soul Sister
Cyndi Lauper - Time After Time
Lou Bega - Mambo #5 (A Little Bit Of...)
Genesis - Throwing It All Away

 

[carolinaradio]

I like the inclusion of some more unique titles you listed such as "Human", "Hands To Heaven", "Danger Zone", "Who Can It Be Now", 'We...Hero', "The Look" - looks like a good selection of 1980s music. Actually, I love it. Nice balance, but I do notice they are rather light on 90s music. I'm neither here nor there with 70s music on AC in 2011, especially in a market where there's a classic hits station.
Definitely better than the AC station here in the Greenville/Spartanburg market, WSPA - so sad - they rarely update the playlist (once a year) and play the same songs to death.

Seeing that KMGL is owned by Renda, who also owns WEJZ in Jacksonville, KMGL is pretty on the ball in comparison...EJZ is pathetic when it comes to new music on an AC. WSHH in Pittsburgh is slow as well, but not as bad as WEJZ.

 

[carolinaradio]

Thought I'd add - it appears OKC has a strong classic hits station (also owned by Renda), and a decent performing Hot AC. I've noticed that in some markets where there is an AC station and a classic hits station, AC doesn't do as well when compared to a market with no classic hits. I would imagine in a market with no classic hits, that audience would by default go to the AC because that station plays more older music.

I mean...if I want to hear older music, I'm gonna listen to classic hits if available - if I want to hear newer music but not top 40, I'm going to Hot AC - for MY tastes, I don't see much point in listening to an AC if all 3 of the formats are available.

 

[vchimpanzee]

That list in the first post doesn't look too bad if I'm being forced to listen to background music in a place of business.

I went to a different branch of my bank and it was silent. Much nicer.

Poor Renda can't seem to sell any houses.

 

[andrewduong77]

KMGL still sound very good throughout last fall. They also still sound very good after they have flipped back from Christmas. Surprisingly, they went all the way up to the top of the market with a 6.8 market share in the Fall 2011 ratings. WOW! That is a big jump. Last spring had them booked in the 6th place with a 4.9, the summer had them booked in the 7th place with a 4.1 which is worse, but the fall had them booked in the 1st place with a 6.8 and that's without the Christmas program counted toward their numbers since they didn't flip to all-Christmas till Thanksgiving day. Finally, their playlist update from last May makes it debut in the fall book.

I can imagine what their winter book will be like after serving as an all-Christmas station throughout the holidays. :

 

[carolinaradio]

Actually, if they went all-Christmas on Thanksgiving, they had a couple of weeks in the fall book. I think it ended in the first week of December.