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Magic 107.7 Switches To Christmas Music

DJ Mo

DJ Mo

Magic 107.7 Switches To Christmas Music.

Do you think it's too early? Not too early for Christmas music, but they now have Hits 96.5 to compete with, & those who aren't ready for it yet might switch stations for the time being at least until Thanksgiving. Or do they have more listeners who listen to other stations during the year, but switch to Magic 107.7 just for the Christmas music, causing the jump in ratings for most stations who flip to Christmas?

Or do the Spanish speaking breaks on Hits 96.5 separate them from Magic 107.7? Musically, they both sound alike, with the exception of that one Spanish song in the whole hour.

I'm trying to make sense of the earliness this year. Does anyone remember how soon they flipped last year?
 
They switched along with the bulk of iHeart stations on Friday the 8th. A few went early on the 1st and a few more will hold out until this coming Friday the 15th. But it's such a winner for all of the iHeart AC or Classic Hits stations that do it that it's essentially never 'too early.'

Plus the fact that the new PPM ratings month kicked off Thursday 11/7 doesn't hurt either.
 
So long as women 25-54 keep listening in the numbers they always do, year after year, to the same seasonal songs, nothing is going to change, other than, perhaps, the major radio chains trying to move the Christmas flip earlier and earlier until the audience fails to follow along. But by now, that demo is like a bunch of trained seals, clapping instinctively when they hear Mariah screech.
 
CTListener said:
So long as women 25-54 keep listening in the numbers they always do, year after year, to the same seasonal songs, nothing is going to change, other than, perhaps, the major radio chains trying to move the Christmas flip earlier and earlier until the audience fails to follow along. But by now, that demo is like a bunch of trained seals, clapping instinctively when they hear Mariah screech.
Click to expand...
Mariah is fantastic and don't you forget it
 
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