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MAGIC 98.5 WOMG

A

Al Timiter

Well, congratulations (?) WOMG on completing the transition from "Oldies" to "Classic Hits." We are more likely to hear Journey than the Beatles now. You are now playing much of the same music as STEVE FM, FOX 102 and your sister, B-106. (Does that make you incestuous??) Now there's even less diversity on the airwaves.

So, how do you plan to set yourself apart from the aforementioned stations?

What are you planning to do that will be compelling?

Will you ever make me late to work?

Or make me sit in the car listening after coming home because I don't want to miss something?

Or have me use the clock radio instead of my phone for an alarm again?

Or make me laugh so much at work that people think I'm...well....crazy?

Or make me hang around to hear something, anything, that I can't hear on three or four other radio stations?

Just wondering, cause you used to do that...all those years ago.
 
WOMG has done what every other former oldies/now classic hits station has done. Evolved to remain viable. Their numbers have been pretty good recently, as well. While it's unfortunate for some listeners, you kinda have to with that format. Cumulus has some good classic hits stations, like WGRR in Cincinnati and KCMO in Kansas City, which play mostly 70s-mid 80s music.

I've said on quite a few threads here that WOMG still played a lot of 1960s songs for an oldies/classic hits station in 2011. Citadel classic hits stations had even evolved in to the 80s, but WOMG didn't. You have to give them credit for holding out as long as they could, I guess.

There is a lot of overlap between Magic and B - I would put B in more of a Hot AC direction, if I planned to keep it.
 
It's demographically inevitable. If you grew up with the 50's and Pre-Beatles rock and roll as currents, you are now in your 70's, easy. Any any actuary will tell you that building an audience with that age group statistically is going against the odds.

No value judgment in those comments. Magic has a fighting chance. As opposed to WWNU which is in the main playing music for people that were in their 60's and 70's in the 1970's and 1980's.
 
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