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magic sounding like fresh???

T

tom02038

Guest
i might be the only one on ere to be listening to magic on here but at work i am forced to listen to it, and i see similarities like they call there new music fresh music and the tone when they do there live ids at the top of the hour have the same tone as the fresh 102.7 in new york there owned by diffrent companies is it bostons answer to the whole fresh idea? or simply a coinsidence>???? u decide
 
Fresh in NYC also has an overwhelmingly white playlist in a market where nearly half the listeners are black, Hispanic, Asian or Middle Eastern. I suppose they do this as a contrast to WLTW which plays a lot of Urban AC artists, disco classics and Motown.

My guess is WMJX is just using some of the Fresh slogans and positioning statements as a guard against some station in the Boston market becoming a Fresh clone and threatening Magic 106.7.

But actually, Fresh has plateaued in NYC, if the latest ratings are any indication. Fresh didn't quite make the top 10, either 12+ or 25-54. I believe it was ahead of WLTW in the 18-34 race, but not by much.

And now, with an early PPM Arbitrend, WLTW is back to #1, and has made improvements 25-54. That said, WLTW will never quite be the station it was when it had the Soft AC format all to itself. I guess WMJX has to deal with Soft AC stations in its suburbs (WSRS, WZID and WPLM) but not in its city of license.




Gregg
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