Magical Changes

[ditdit]

From today's issue of Radio Info Daily Newsletter

Jeff Storey departs group owner Magic Broadcasting as its Executive VP/Chief Operation Officer, after more than three years there. Sounds as if the position has been eliminated at Magic, which has stations in Panama City, Dothan and Los Angeles. Jeff is reachable at [email protected].

 

[Stewy]

And what wonderful years they were! If you listened you heard fewer and fewer commercials every day on every station for three entire years! Oh my goodness, talk about employment opportunities! Have any of you ever seen so many people get a chance at doing an "air shift" in all your life? I guess those Satellite Radio junkies (it's like what 4% or so now?) were all magic listeners and as they went to the commercial-free-localized-sat-programming the ratings were just pulled right out from under mister storey.

Good luck on your new career!

 

[pnut rox]

O Captain my Captain! our fearful trip is done,
The ship has weathered every rack, the prize we sought is won,
The port is near, the bells I hear, the people all exulting,
While follow eyes the steady keel, the vessel grim and daring;
But O heart! heart! heart!
O the bleeding drops of red,
Where on the deck my Captain lies,
Fallen cold and dead.


The Dothan cluster was often called a sinking ship. Mr Storey promised a "New World Order". Correct he was... not only was it sinking a ship it became the Titanic, and hit the iceberg full speed ahead.

The moral is learn from your mistakes. If it didn't work at Cheap Channel, why would work in little market #193 or whatever we may be.

 

[Stewy]

O Captain my Captain! our fearful trip is done,
The ship has weathered every rack, the prize we sought is won,
The port is near, the bells I hear, the people all exulting,
While follow eyes the steady keel, the vessel grim and daring;
But O heart! heart! heart!
O the bleeding drops of red,
Where on the deck my Captain lies,
Fallen cold and dead.


The Dothan cluster was often called a sinking ship. Mr Storey promised a "New World Order". Correct he was... not only was it sinking a ship it became the Titanic, and hit the iceberg full speed ahead.

The moral is learn from your mistakes. If it didn't work at Cheap Channel, why would work in little market #193 or whatever we may be.

The bard has awakened within Roxy! Nice, very nice.

 

[1976]

Lincoln, he ain’t. They were trained that way. They weren’t, IMHO, “broadcasters” or radio people in the true sense of the word, but station traders. Like “Flip this House” they were trained at a time when you could go in, put clusters together, cut operating costs to the bone, and HOPEFULLY find someone gullible enough to buy it from you before your cuts sank home and killed the PRODUCT. They waited too long. Cut too deeply. The markets changed.
Note the stations that are succeeding in the market(s) operate differently. Full staffs, money MAKING promotions, community involvement, people skills over spread sheets, personalities over juke boxes.

Meanwhile, I envision Stewy stopping by woods on a rainy evening, muttering to himself “and miles to go before I sleep.”

 

[Stewy]

True '76, but not yet, yours is a dream of the future. I'm still comfortable on these cold stone steps just waiting.