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Main Line Broadcasting

N

nuffsaid

What the heck is going on with Main Line Broadcasting .. they have some fairly good stations in the Richmond area but don't seem to fair very well in the ratings?
 
Couple things. Two of their three FM sticks are rim-shots, covering less than the full Richmond metro--93.1 misses most of the human beings and 107.3 misses about half. That makes it tough to compete with the (normal) full-signal radio stations--that is, everybody else.

98.9's Adult Hits format is built on the premise that they'll get a slice of everyone else's audience. But that also makes every other station a competitor--including their own Oldies station. Put the two together and you've got a solid 5-to-6 share radio station. Maybe that's how they sell it, I dunno...
 
93.1 and 107.3 can't be heard North of the city at all.

98.9 Liberty is pretty darn far reaching, as I've heard it to North of Fredericksburg clearly many times traveling on I-95.
 
As good as Liberty reaches to the north, its achilles heel is to the south, where it can be shaky on I-95 as early as Colonial Heights/Petersburg, and gone shortly south of that.
 
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