Here are my predictions-
Mainline is a very heritage based company. They are owned by Arlington Capital who is firm on history. Majority of their business is financial based history and capital. They show off their heritage properties whatever it may be.
If anything is going to happen - Z93 will become Today's Best Music or Modern Hit Music and wedge between Channel and Mix.
101.5 is moving into Enon. Whatever this may mean, im not sure, however something is telling me that it will go Oldies / Classic Hits
102.9 will remain Rhythmic based CHR and cross over a lot with Z93 and they are okay with this, because Radio One is making a money in their Anglo Saxon markets and a lot of money, it just doesnt fit their portfolio. Lets pray they dont become a Wild, that station is such a mess anymore. It used to be good when they let Phil and Aaron run things, but with new management behind the scenes its nothing but a pile of dog *hit.
92.1 will be part of a spin off to Cox. They may keep it but something tells me they will flip it off to Cox in exchange for 95.3. Cox will flip 92.1 to News/Talk FM Simulcast with WHIO and Mainline will take 95.3 in their posession and flip it to New Jazz/AC to BOB FM. Just like in Richmond.
So Cox will then be more centralized on their performance
WHIO-AM News/Talk
WHIO-FM News/Talk
WHKO-FM Country
Mainline will have a much more streamlined cluster with
WING-AM Sports
WGTZ-FM Adult CHR
WZLR-FM Adult Hits
WKSW-FM Classic Hits
WDHT-FM Rhythmic Hits
The big question for the market is once WDKF and WDSJ get spun off, whats going to happen to them?
Now to Mainline Louisville
WGZB-FM Rhythmic Hits (Its a cash cow, it wont change a thing)
WDJX-FM CHR Mainstream (Another heritage cash cow)
WMJM-FM Urban AC (It gives WVEZ a run for its money)
Look for a flip with WXMA and WLRS. WXMA will move to 105.1 and WLRS will move back to 102.3. They will move the WLRS calls and bring back The Walrus. The former owner had an investor from guess what company...Arlington, how Ironic is that?
WXMA will move to 105.1 but look for a format change. Hot AC tags on DJX too much and its not a good enough competitor to Louie. Im gonna go out on a limb here and say look for FM talk coming to Louisville on the 105.1 signal.
Once again, CC has to sell WKJK and WTFX in this market...so it makes it interesting once again!