Maire Mason Joins Cumulus

[DToTheJ]

After years at CBS and a short while with Merlin Media (remember them?), she becomes the sales manager for NYC's Cumulus cluster - including the new Nash-FM, whose format has been a hard sell in New York for years. Good luck, Maire!
http://www.insideradio.com/Article.asp?id=2617563

 

[luperm]

How can it be a hard sell if nobody has tried it in over 15 years?

 

[tjolsen]

to my mind this is further rpoof they'll be trying alt rock in the nyc area based on prior experience, including being the lone ad rep for wrxp 2.0

 

[DToTheJ]

@Luper: The belief has always been that since country was hard to sell to advertisers, nobody took a chance with that format in NYC. Of course, we'll find out if that's still the case if "Nash" is still on 94.7 FM and not relegated to an HD subchannel on 95.5 in a year from now...

 

[luperm]

to my mind this is further rpoof they'll be trying alt rock in the nyc area based on prior experience, including being the lone ad rep for wrxp 2.0

That makes as much sense as saying that they are going to try oldies -- since she was the GM of CBS-FM too...