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Majic 100.3 ST. Louis

I see that they are playing pour It up,wale,rick ross,and back In the day jams from the 1990's and up.No more old school from the 70's and 80's.
 
Interesting... Clear Channel killed the Urban, launched a Rhythmic and now skewing the Urban AC a little more contemporary/Hot Urban AC. Reminds me of Clear Channel Miami.
 
It makes sense now that WFUN is Urban Oldies. KMJM has been playing Mainstream Urban hits for a few years now after KATZ flipped.
 
Yes, the new KMJM is a pretty unusual hybrid Hot Urban AC format playing some hip hop currents and a lot of older hip hop and upbeat old school from the 90s and 00s. Sometimes it seems to work and sometimes not. Clearly designed to take some listeners from Hot 104.1 and persons too young to like the 70s/80s stuff on 95.5 all of the time.
 
Scholarm1111 said:
Yes, the new KMJM is a pretty unusual hybrid Hot Urban AC format playing some hip hop currents and a lot of older hip hop and upbeat old school from the 90s and 00s. Sometimes it seems to work and sometimes not. Clearly designed to take some listeners from Hot 104.1 and persons too young to like the 70s/80s stuff on 95.5 all of the time.

The exact format Cox tried here called 97.1 JAMZ...Hot Urban AC. It may actually work in STL cinsidering the competing stations are Hip-Hop and Oldies.
 
ShawtyBlack_ATL said:
Scholarm1111 said:
Yes, the new KMJM is a pretty unusual hybrid Hot Urban AC format playing some hip hop currents and a lot of older hip hop and upbeat old school from the 90s and 00s. Sometimes it seems to work and sometimes not. Clearly designed to take some listeners from Hot 104.1 and persons too young to like the 70s/80s stuff on 95.5 all of the time.

The exact format Cox tried here called 97.1 JAMZ...Hot Urban AC. It may actually work in STL cinsidering the competing stations are Hip-Hop and Oldies.

You are confusing 97.1 Jamz with what Kiss 104.1 was from 1999 to 2003, that was Hot Urban AC. 97.1 Jamz was just a "free for all" urban format that spun contemporary hip-hop and R&B along side 00s, 90s, and 80s songs.

What KMJM is doing now is a "slow transition" to the urban contemporary situation.
 
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