-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
Majic 102
- Thread starter lb7906
- Start date
lb7906 said:
Adjustment by adding more appropriate '80s tracks to the mix? Done and done.
Dropping their tagline specifying '60s and '70s? Done and done.
Format flip? To what? ;D
As a long time listener: Stay the course, man. The ship remains upright and as Little Stevie once said, everything is alright.
MAJIC
As a result of those brilliant adjustments I am now a new listener of MAJIC. I used to make fun of the (former) 'good time oldies station', but now I'm a HUGE fan !
I agree - stay the course. It sounds GREAT !
RadioGuy2004 said:Adjustment by adding more appropriate '80s tracks to the mix? Done and done.
Dropping their tagline specifying '60s and '70s? Done and done.
Format flip? To what? ;D
As a long time listener: Stay the course, man. The ship remains upright and as Little Stevie once said, everything is alright.
As a result of those brilliant adjustments I am now a new listener of MAJIC. I used to make fun of the (former) 'good time oldies station', but now I'm a HUGE fan !
I agree - stay the course. It sounds GREAT !
lb7906 said:
Lincoln does what any radio station does...they tweek. It doesn't pay to have mass panic and start making moves that scare off your core audience. As stations evolve adjustements are made. It's only natural at this point that some of the earlier 60's get lopped off and you start to introduce some of the earlier 80's.
Majic has that benefit to be able to always evolve forward over time. The Coast has positioned themselves as a 80's station. That puts them into a difficult position. They can't go backwards. I'd personally rather hear late 60's through early to mid 80's on Majic, but the songs they choose from the 80's have to be the right fit for the station.
Unless of course, they institute The Majic Music Vault where they open it up and let South Floridas music history jam ;D
That is for another discussion at another time
But Easy is just a music box. Nothing else. Light (and Majic) have real jocks who are live all the time. They do traffic reports even on the weekend.
Yes, the music on Light is the focus of the station, but 101.5 is probably the closest thing to a "full service" station in the Market.
Think you heard about Liz Taylor's death on 93.1? Not for HOURS (if at all.) But I bet Light was all over it that day. (note: I did not hear either station, but my point is that their live jocks at Light can do things like that -- and stay in touch with local or national happenings. Easy cannot.)
Yes, the music on Light is the focus of the station, but 101.5 is probably the closest thing to a "full service" station in the Market.
Think you heard about Liz Taylor's death on 93.1? Not for HOURS (if at all.) But I bet Light was all over it that day. (note: I did not hear either station, but my point is that their live jocks at Light can do things like that -- and stay in touch with local or national happenings. Easy cannot.)
Has anyone considered the potential novelty factor with Easy? The station's been on since December 26. Today just about marks 3 months.
Just as the fury over the Miami Heat signing a bunch of big names to the roster, and then having them choke more often than not, is the novelty with Easy going to start to wear thin after awhile?
Just as the fury over the Miami Heat signing a bunch of big names to the roster, and then having them choke more often than not, is the novelty with Easy going to start to wear thin after awhile?
LITE & MAJIC
I think it will. Those who switched from LITE & MAJIC (and to a lesser extent COAST & BIG) because they saw the EASY commercials on TV in January and February will eventually long for some personality on their radio. I wouldn't be surprised to see EASY ease on down to the low-3s / high-2s by the end of the year. Novelty.
RadioGuy2004 said:
I think it will. Those who switched from LITE & MAJIC (and to a lesser extent COAST & BIG) because they saw the EASY commercials on TV in January and February will eventually long for some personality on their radio. I wouldn't be surprised to see EASY ease on down to the low-3s / high-2s by the end of the year. Novelty.
RadioGuy2004 said:
According to the February ratings on the other page-
WFEZ 12+ shows a .1 gain in AQH Share but a loss of 24,400 in Cume from January
WLYF 12+ shows a .8 gain in AHQ Share as well as a gain of 42,100 in Cume from January. 3rd straight month where their AQH and Cume were up. I don't think they suffered like people thought they would.
Give it a few months for the market to level out. By then people should have a idea where their dial is going to be set.
Stuart Elliott said:
The holiday period hit WLYF very hard. yer
I don't look at 12+, since buyers don't look at that either. So here are some 25-54 observations:
From a pre-holiday average in the low 8's, December and Holiday were big loss months.
January showed recuperation and February was at a level that was about 1.3 to 1.5 share points below the pre-Holiday levels.
At this point, with WLYF just under a 7 in 25-54 and WFEZ at around a 3.0, it seems that about half the WFEZ listening may have come from WLYF.
In the first week of January, FEZ was just under a 4 share in the demo, and at the 4th week of February it is seen as mid-2 share material.
No wonder why the ratings have dropped. Maybe they should play more oldies and less classic rock!! Maybe play less 80's and more early 60's and 50's!! I used to listen to magic now I can't stand them anymore!! I actually listen to AM 1000 the TRUE OLDIES CHANNEL.
"GOOD TIMES GREAT OLDIES MAJIC 102.7"
T.J.
"GOOD TIMES GREAT OLDIES MAJIC 102.7"
T.J.
C
cd637299
Guest
Good news: Majic *does* play 50s & 60s....
Bad news: It's on their HD2 stream. Yet, it's commercial-free!
cd
Bad news: It's on their HD2 stream. Yet, it's commercial-free!
cd
cd637299 said:
I'll take it a step further. HD2 not withstanding.
Good news: Majic plays oldies (ok, classic hits now) with good local jocks. I'll include TK since he was a Miami vet way back when, and his Saturday night show IS live. 25 years and counting. How many oldies stations died last decade because they couldn't evolve (properly)?
Bad news: It's '64-'85 with a few select Golden Oldies. DavidEduardo has said it time and time again on these boards from his massive years of experience and knowledge: 54 is the absolute last ditch cutoff for the BIG revenue dollars (national and regional accounts). '50s and pre-Beatles would skew too old, and it is a shame, but every business needs to pay their bills and make a profit. Local business makes up a small percentage of revenue and doing that especially in these times is not just bad business, it's reckless.
Good news: '64-'85 with a few select Golden Oldies are better than no oldies at all, and the '80s tracks do fit in with the rest of the playlist. Majic's not going anywhere.
C
cd637299
Guest
I'm not in radio, but it seems to me, that if it weren't for the "Fab Four," classic hits/oldies stations today might not even go back *that* far! Maybe just 70s/80s by now.
The HD2 is interesting, and they do dig down a bit into the charts sometimes. No idea the number of songs in the hopper, though.
cd
The HD2 is interesting, and they do dig down a bit into the charts sometimes. No idea the number of songs in the hopper, though.
cd
For Dick Bartley's Classic Countdown, it's usually just the 70's occasionally going back as far ascd637299 said:
'67, I think, and as late as '82. http://dickbartley.com/cc.html
And for the CBS FM Sunday night countdown, he always plays a 2 hour countdown from the 70's,
and the other on the same show is as far back as '66 and as late as '85, with a 10 year separation
from the 70's one. For example, '74 and '84, or '77 and '67. http://dickbartley.com/cc.html
I sometimes listen to this one online at wcbsfm.com. It's from 7-11PM.
There's never been anything wrong with Majic 102 that a little variety couldn't solve. Not artists so much but going deeper into the artist's catalog.
Just two examples - called one of their all request hours for the Rascals' "Ain't Gonna Eat My Heart Out" (their first big hit) and was told they couldn't play it because they didn't even have a copy of it in the building. "Good Lovin'" and one other I don't remember is what he told me they had, period. And to hear them you'd think the only record The Monkees ever released was "Daydream Believer".
They added 70's music to the mix and after a few months I finally filled out a suggestion box on their website asking why I hadn't heard any Electric Light Orchestra yet when they'd had so many hits...not even their cover of "Roll Over Beethoven". "Evil Woman" made the play list. But don't remember anything else.
Sometimes it got so when they would announce the upcoming artists before commercials I'd catch myself thinking, "I don't want to hear that song right now." and switch stations....it felt that certain that it had to be that one song.
(Stuart Elliott? "WMYQ"..."On air pranks"? Nothing about a DJ getting lost in the Bermuda Triangle, I hope? )
Just two examples - called one of their all request hours for the Rascals' "Ain't Gonna Eat My Heart Out" (their first big hit) and was told they couldn't play it because they didn't even have a copy of it in the building. "Good Lovin'" and one other I don't remember is what he told me they had, period. And to hear them you'd think the only record The Monkees ever released was "Daydream Believer".
They added 70's music to the mix and after a few months I finally filled out a suggestion box on their website asking why I hadn't heard any Electric Light Orchestra yet when they'd had so many hits...not even their cover of "Roll Over Beethoven". "Evil Woman" made the play list. But don't remember anything else.
Sometimes it got so when they would announce the upcoming artists before commercials I'd catch myself thinking, "I don't want to hear that song right now." and switch stations....it felt that certain that it had to be that one song.
(Stuart Elliott? "WMYQ"..."On air pranks"? Nothing about a DJ getting lost in the Bermuda Triangle, I hope?
)
The reality is Magic 102.7 has had an incredible track record. In this case ownership by a small company and support by local management enabled the format to evolve. In a business that is such a revolving door, it’s almost refreshing to witness someone like Mindy Lang who has been instrumental in the music decisions for decades at WMXJ. IMHO, she has done very well for the station and keeping a realistic number of Retro Top 40 lovers happy. But no one can keep everyone happy and really that isn’t the role.
Individually, we can all play PD and question why certain songs are played and why some are not. But back to reality is the fact that radio plays the music most familiar to most people. Those of us on the boards may have extensive knowledge of the music and all the songs we remember growing up. But we are not typical and perhaps not even in target.
I’m over 54 and I experienced all the great music heard on AM during its heyday. But think of it this way, let’s assume Magic is targeting upper end 25-54. Someone who is 45 was born in 1966, A lot of their music appreciation and even active radio listening didn’t really take off until the late 70’s. By then radio was already fragmented and even oldies stations then were not playing the lesser known tunes or artists.
Probably no station is perfect to every listener. But when you consider the on-air excitement of live and local of very long term talent that still exists at Magic vs. automation/voice tracking and the fact that the station has positioned itself as something unique among a lot of sameness, I prefer to acknowledge a job well done. South Florida is a very tough and competitive market with a tremendous amount of diversity. Yet, Magic has survived all these years and is today a heritage radio station. To me that says it all.
Individually, we can all play PD and question why certain songs are played and why some are not. But back to reality is the fact that radio plays the music most familiar to most people. Those of us on the boards may have extensive knowledge of the music and all the songs we remember growing up. But we are not typical and perhaps not even in target.
I’m over 54 and I experienced all the great music heard on AM during its heyday. But think of it this way, let’s assume Magic is targeting upper end 25-54. Someone who is 45 was born in 1966, A lot of their music appreciation and even active radio listening didn’t really take off until the late 70’s. By then radio was already fragmented and even oldies stations then were not playing the lesser known tunes or artists.
Probably no station is perfect to every listener. But when you consider the on-air excitement of live and local of very long term talent that still exists at Magic vs. automation/voice tracking and the fact that the station has positioned itself as something unique among a lot of sameness, I prefer to acknowledge a job well done. South Florida is a very tough and competitive market with a tremendous amount of diversity. Yet, Magic has survived all these years and is today a heritage radio station. To me that says it all.
robotrix said:(Stuart Elliott? "WMYQ"..."On air pranks"? Nothing about a DJ getting lost in the Bermuda Triangle, I hope?
Nope, I'll leave all credit to then morning man Greg Austin, PD Lee Logan and National PD Jerry Clifton.
I will take credit for various pranks over the years of: April Fools @ I-95 when I was on for "My last broadcast" from 9P-1A, and after hours of people calling up to wish me heart warming goodbyes, breaking it to them it was a joke. Most laughted it off, others used colorful language to let me know how they felt being duped. ;D
I-95: We got knocked off the air from a lightning strike and when I came back on about 1-1/2 hours later, I made it sound like I fell asleep and started a petition drive to keep my job. Late nighters at the U of M sent in the most. It was touching
At 96X II One evening I got sick from sushi about 45 minutes before my 6-10PM shift and after being on about 25 minutes I had enough of running to the bathroom in between records just to puke some more, I couldn't just say I was sick, so had one of the women from the sales department call on the hot line pretending to be my vets assistant, making it sound like my dog Rufus got hit by a car and I had to get there asap. The next day I said Rufus didn't make it...I didn't even have a dog then!
96X II: There was this thing with HBO when one of it's employees at one of their satellite stations took control and broke in saying their rates were too high...the next day I made that same person "Take over control of 96X"
Y-100: I got bored one Saturday night about 2:30 AM and positioned 3 mics around the studio for the hollow echo effect and put a cd of outside sound effects on and said I was broadcasting from the median on N 29th Ave when we were in Hollywood. Within 20 minutes I looked out the studio window and saw cars driving real slow past the station looking for the "Live Broadcast"
Y-100: We were going off air at Midnight on a Sunday night for Transmitter maintenence and I couldn't just sign off. I started talking about not checking my lotto tickets around 8:30 PM and at 11:55 I Said that I just checked my tickets, and you always hear about people telling their boss to take the job and shove it...Well...I just one the big one...it's time to say buh-bye...adios, i'm outta here! Gave the ID and signed off for the transmitter work. At that time we were LMA'ing WAXY 106 and I hear their all night guy running down the hall, he opened the studio door and said "My phones are ringing off the hook, they're saying the guy from Y-100 just won the lottery and quit on the air"
But my all time greatest prank was also at Y-100, it was another Sunday night of Transmitter maintenence. Before I started my shift, I went into the production studio and carted up some pink noise and oscillation tones. It was a 8P-12A Shift and around 8:55 I started hitting the pink noise every so often to make it sound like we were having signal problems. Through the evening people were calling about the interruptions and I just played stupid. Into my last stopset I did the usual good night thing, not saying about anyone coming up next or that we were going off air. Instead out of the stopset I hit Elton Johns "Can You Feel The Love Tonight" and just before midnight, I went full blast...Pink Noise, Oscillation tones...AND a slowed down recorded track of my voice. It said something to the effect..."Don't be afraid, we come in peace, we are taking over this frequency to contact the mother ship...you will not be harmed...once we make contact the frequency will be returned...again...we come in peace and mean no harm" I managed for this voice to also give the station ID and then signed off and left for the night. About 3PM the next day I got a call from my mom saying that people have been calling the other jocks and all they've been talking about on the air was some Alien invasion the night before. So I called Footy and Bobby and let them in on what I did, that i'd stop by the station and give them the recorded stuff, plus they called me the following morning and they "interviewed" me about what happened since I was on air when it went down. I called my PD Casey Keating and said I heard there was a little commotion through the day. He said "I knew it...as soon as I heard what happened I knew there was one person at this station who could pull off a stunt like this...now from a programming standpoint, I have to say that the FCC frowns upon this and I should repremand you....BUT...I personally, I have to say this is one of the best on air pranks i've ever known"
I don't think anyone could get away with this type of stuff in todays radio world without a stiff penalty. I've always been a strong supporter of "Theater Of The Mind" radio and you just don't hear it anymore. Too bad too...they just don't make radio like they used to. :-\
- Status