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majic moves again in st louis to 100.3

Well, I hope that chronically weak signal at 100.3 doesn't doom it to the same fate of the Beat! From the huge stick of 107.7 to the moderate stick of the 104.9 to the historically signal challenged 100.3, that is no way to treat a station with the heritage of KMJM though of course it fits with how CC has run the station. There is urban heritage however! 100.3 was the longtime home of KATZ-FM of course before the flip to the Beat around 1999.
 
100.3 downgraded their power so they can cover the metro better. Moving Majic makes sense because 100.3 has been a hot mess since 2009.
 
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