Major B98.5 playlist changes

[jal41]

B98.5 has changed it's playlist - just after six months.

And from 90 minutes alone, 80% of the playlist has changed (Only the small list of currents is the same).

Usually, only about 50% changes, and only during the Fall season (day before their big money contest).

Wonder if the demotion of the "Lite" has anything to do with it.

 

[RoddyFreeman]

B98.5 salespeople were saying the station was going to start playing The Fray, Snow Patrol, etc. The thinking was that B98.5's listeners watch shows such as Grey's Anatomy, where this stuff is played. Have these groups been added?

 

[jal41]

B98.5 salespeople were saying the station was going to start playing The Fray, Snow Patrol, etc. The thinking was that B98.5's listeners watch shows such as Grey's Anatomy, where this stuff is played. Have these groups been added?

You mean they are going to play more currents? Philosophy shift?

 

[Delta767]

What they need to do is freshen the overall sound of the station. I know they're "playing it safe" and have decent numbers, but geeeze... they are the most dull, boring sounding A/C station I know of. Same jingle package for 15 years...same L O N G liner cards. Kelly & Alpha voice tracked 8 days per week. Remember when they had Jeff Laurence doing "Super 70's Saturdays" & "Awesome '80's Sundays" with live jocks on the weekends? The station sounded good then. Other A/C stations in big markets that pull good #'s aren't this stale.

 

[vinny]

B98.5 salespeople were saying the station was going to start playing The Fray, Snow Patrol, etc. The thinking was that B98.5's listeners watch shows such as Grey's Anatomy, where this stuff is played. Have these groups been added?

It's probably more due to the fact that those songs/artists are being played during the Delilah program at night and they're attempting to match music flow from the daytime dayparts into the evening hours. Looking at Mediabase, I don't see anything to indicate they have even started to play those songs/srtists during the day yet.

 

[RoddyFreeman]

It's probably more due to the fact that those songs/artists are being played during the Delilah program at night and they're attempting to match music flow from the daytime dayparts into the evening hours. Looking at Mediabase, I don't see anything to indicate they have even started to play those songs/srtists during the day yet.

I did hear John Mayer's "Waiting on the World to Change" on B98.5 this morning. How long that song has been around is amazing. I was in Toronto in September and saw it on the Much Music cable network. As of last week, it was #1 on Q100.

 

[bgwilde1]

If they aren't already, they should be able to print money soon....

From the little bit I listen to, they also seem to have a sound similar to Star94 of the late 1990s.

 

[tcsnrayp]

Those titles are becoming expected on today's lite rock stations. Many simply because they receive exposure on very female friendly shows like Grey's but also becaose of their saturation and ultimate dumping by CHR and Hot AC.

 

[TheRealOtherNeil]

1) How will this affect Q100? (I can't believe no one said that yet?)

2) Maybe our intrepid Radio Reporter Rodney Ho can shed some light on this: Will the new play list have an immediate impact on B98.5 being voted the number one station to listen to at work?

 

[jal41]

For the first time in at least a decade, B98.5 has added a few '60s songs to their playlist. (Ben King's "Stand By Me", The Supreme's "You Can't Hurry Love", and Van Morrisons "Brown Eye Girl").

I suspect these changes are to try to shut out any potential competiton that might come along.

 

[RoddyFreeman]

Lite FM was mixing in songs like those after Cool 105.7 was killed and seemed somewhat successful in bringing in some older listeners. Perhaps B98.5 feels that since it's the only AC game in town, they can be broader without losing anyone; i.e. no place else to go for AC.