Report: Quarter of U.S. Households Intend to Cut Cable in 2021
It's a very sobering stat for cablecasting/broadcasting or whatever you want to call "linear" tv. Quoting from the linked TV Technology article:
It's a very sobering stat for cablecasting/broadcasting or whatever you want to call "linear" tv. Quoting from the linked TV Technology article:
Multiple factors that lead back to the COVID-19 pandemic are contributing to this rise in cord-cutting, per The Trade Desk. With more people working from home, budget pressure for many and broader availability of streaming services, streaming consumption now accounts for 68% of TV viewing versus 28% for traditional TV viewing.