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Maker's Mark

G

GordonSims

I couldn't help but notice that Maker's Mark had an idea to increase profit margin, but in the end - decided that it's NOT good business to dilute their product in an attempt to boost their bottom line.

Clear Channel?
Cumulus?

You listening?
 
they may not dilute but charge more for it. i am not sure the advertising community is willing to pay more for a better product. advertisers are getting double the value of their dollars spent now if reach and frequency means anything
 
GordonSims said:
I couldn't help but notice that Maker's Mark had an idea to increase profit margin, but in the end - decided that it's NOT good business to dilute their product in an attempt to boost their bottom line.

Clear Channel?
Cumulus?

You listening?
Click to expand...
To be fair, Maker's Mark diluted it not to increase the profit margin but to address a shortage. They just can't make it fast enough. They backed off because of overwhelming social media backlash - Twitter and Facebook. They were smart enough to pay attention to their customers.
 
Salty Dog said:
GordonSims said:
I couldn't help but notice that Maker's Mark had an idea to increase profit margin, but in the end - decided that it's NOT good business to dilute their product in an attempt to boost their bottom line.

Clear Channel?
Cumulus?

You listening?
Click to expand...
To be fair, Maker's Mark diluted it not to increase the profit margin but to address a shortage
Click to expand...

I don't buy that. That sounds more like "spin"
If you're facing a true shortage - you raise the price.
If there's a freeze in Florida, the price of orange juice goes up.
They dont just make the same amount of orange juice with fewer oranges.
And why would one bourbon-maker face shortage when others don't ?
Maker's Mark is hardly high-end bourbon!

I'm guessing this was probably not supposed to go public.
Makers mark wanted higher profit margin but they didn't want to spend more on research, development, or marketing.
To their credit, they also didn't want to charge their loyal customers more.

Its like nobody wants to face the fact that you can squeeze only so much from a stone, or an orange, or a charred oak barrel.
 
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