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Making songs older than they actually are.

..also in 1968
Rowan & Martin's Laugh-In, Here's Lucy, and The Banana Splits premired on TV for the first time even though I have seen the year "1969" listed as the year for the deubts of Lucy & the Splits in some of my old TV trvia books I used to have.

Also I think 1968 gave us one of the last great ad campaign for cigarettes as far as using BOTH print & broadcasting at the same time goes, that being Virginia Slims' "You have come a long way baby". The other cigarette slogans at the time such as "Lady be KOOL", "You can't take the country out of Salem", and even Wnston's classic "taste good like a cigarette should" pretty much died out not not long after cigarette ads were banned from TV and radio but Virginia Slim's was still using the baby slogan well into the 1990s. Might still be using them today even though with all the restrictions in place against cigarette ads such as billboards for example, its been awhile since I have seen ads for Virginia Slims or the other cigarettes.
 
Leave out '68 and announce the wrong year??? MORE STUPIDITY!!!!

Who comes up with this stuff???

Let the listener decide.... but give the correct info...

Why not give the correct year, 40 yrs old or not?? I even announce that the summer of love is 40 this year......memories is what its all about.....


warm590 ;D
 
WARM...just kidding. The "memories" part of your plan is partially true, but you can't live in the past. The typical Oldies Staion listener is living in the now, and is interested in things that are affecting their lives now...taxes, retirment plans, finances in general, taking care of mom & dad, college for their kids, travel, house remodeling, health and such.

The emotions that some songs evoke, good or bad, are called Kinetic Anchoring. Sort of what makes a post hynoptic suggestion work.

Persons associate external stimulus, songs, sights & sounds, especially smells with events and happenings in their lives...good or bad.
That's what makes an oldies station work. That plus great companionship with announcers. They like contests and promotions, but really just want a friend on the other end of the dial with music they can relate to. Localism is crucial. Jukebox/Satellite 50's to 80's oldies stations are just taking up dial space and inhaling electricity.

Just my opinion.
 
Great points made, amfmsw!!! I get a lot of listeners that tell me- wow can't remember when I heard that one last. Kinetic anchoring...hafta remember that one!!
And yes, since we are listener oriented, they do appreciate a buddy on the air, someone they can call up and talk to!! ;)



Keep it going ;)

warm590 ;D
 
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