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Mall at Steamtown

I see Entercom is taking over the Mall at Steamtown studio space near the Penn Avenue entrance. Entercom is now the third cluster to have that location. I'm not sure of the order, but Times Shamrock and Citadel were also there. Good idea, or waste of time? Why hasn't it worked before. I guess the easy answer is a lack of live local radio.
 
Well that's news to me. I always go in the afternoon, and most of the time it's empty then, so my impression was it wasn't being used.
As for Entercom at the mall, yes, they should broadcast from there, and sell eggs and tomatoes
to throw at Sue Henry and Steve Corbett. Jumpin' Jeff too.
 
I remember the days when most stations had paid remotes on Saturdays. They were always broadcasting from a fair or carnival for the exposure. It was hokey but it generated a little excitement and interest. Those days are long gone. Is anyone live after 6 PM?
 
When I was in Scranton, the Mall At Steamdown was usually pretty dead, not many people there and a lot of places closed, even in the food court area. Usually the studio at the mall works for a while but then they realize they have to pay rent on the place and they're gone. I've seen it happen ALOT!
 
It doesn't seem like the best set up. The window is too small. There is no interaction with shoppers. People are still fascinated by broadcasting. Let them see what's going on. I remember what a thrill it was to meet some WARM and WILK jocks when I was a kid. Bring back the magic.
 
Least the River originates their programming from that Mohegan Sun studio...maybe there's nobody there at times, but it's a live studio...that setup in the Steamtown Mall was always just sitting there doing nothing. More of a mall space filler than anything else.
 
The only effective use of that space was when you could buy a bowl of soup there.
 
It's what you make of it. Considering the lack of imagination in local radio, I'm not surprised every venture there has failed.
 
Maybe one of the biggest hang-up's here (or at any remote broadcast booth) is that there's nothing really left in radio to SEE.

I vaguely remember seeing remotes in the 70's when I was a little kid. I kind of remember one at a church picnic and one at the Viewmont Mall. The jock on the air was doing EVERYTHING. He was actually spinning records at the remote site. That was cool. Even in the 1980's, I remember when KRZ had their permanent broadcast booth at Rocky Glenn Park. I think all of the eqiupment (cart machines and such) was there (I could be wrong). But again, there was something to see.

Now, no more vinyl, no more carts, no more CD's. If the jock isn't talking on the air, what's left to see? A computer touch screen?

Yes -- you can go the creative route and set up games or some form of interaction with the audience, but that's what you would do at a REMOTE with a Marti system anyway. You don't need a permanent space for that.

Plus all these stations are trying to save money. If you put a jock in that booth at the mall, now you probably have to pay a minumum wage board-op to be back at the station. So I guess you have to ask, even if my afternoon guy was there everyday, why would anyone walking through the mall even care? A guy talking into a mic four times an hour just isn't that exciting.
 
I went to see Harry West at the mall in Kingston when I was a kid. He was at Sears.
I had never seen him, and of course, my reaction was "that's not at all how I pictured him".
He wasn't doing much there, just talking into a microphone. Someone at the station was doing the rest, but still, it was a treasured memory.
Similar situation when Jim Ward was broadcasting at the Nesbitt Hospital festivals for WBAX.
He was spinning records the first year, but the years after that it was done in the studio.
I remember that his 45 of "Blue on Blue" was actually blue.
I don't know if anyone would care that they 'aren't doing anything'. That actually allows you a chance to interact with them.
I also remember being shocked to see Johnny Margis with a beer at the Kingston fire department bazaar.
He didn't even look old enough to indulge, but I guess he was. (Or no one was complaining.)
Paul Grimes was also terribly young when I saw him. ("The fat cat" on WBAX in those days.)
Does anyone know what he's doing these days?
 
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