Mami 92.7 launched today.

[davideduardo]

92.7 is now mostly-merengue and bachata based Mami 92.7.

http://archivo.univision.com/conten...META_stream.jhtml?station=WQBUFM&city=NewYork

Rumor has it that WPAT is about to play "spin the format" too.

 

[Barry]

Any info./guess as to what 93.1 will flip to? Perhaps a 50/50 English/Spanish music mix, like LA 96.3 in Los Angeles?
With its rather traditional bachata/merengue sound, is Mami 92.7 aimed at a more mature audience than the other two Spanish language FM's in New York?
With 92.7 no longer carrying the Que Buena format, evidently Mexican listeners no longer have a station in the area playing their music. Perhaps one of the AM stations on the upper end of the dial will serve this audience.

 

[theradiokid]

David, please correct me if I am wrong, but in response to Barrie, I think that WXNY already does 50/50 English and Spanish language music.

--The Radio Kid
(Oswego, NY.)
My email: [email protected].

 

[davideduardo]

Any info./guess as to what 93.1 will flip to?

Dominican music blend, like 92.7

Perhaps a 50/50 English/Spanish music mix, like LA 96.3 in Los Angeles?

That approach bombed in LA, and is doing horribly in Miami, too.

With its rather traditional bachata/merengue sound, is Mami 92.7 aimed at a more mature audience than the other two Spanish language FM's in New York?

25-54 would be the appeal, with some obvious spillage into 55+.

With 92.7 no longer carrying the Que Buena format, evidently Mexican listeners no longer have a station in the area playing their music. Perhaps one of the AM stations on the upper end of the dial will serve this audience.

It's a leap of faith to think, even in the absence of an FM, that the Mexican origin listeners would listen to an AM station. Mexico is the country whose congress declared that AM is no longer viable and made provisions for 90% of the country's AM stations to move permanently to FM.

[/quote]

 

[Barry]

I question whether there are enough people in the area from the Dominican Republic to support not only the new Mami 92.7, but also 93.1 WPAT, a class B signal. I would think that many of them are satisfied with the other two Spanish language FM's, which play lots of tropical music.
Perhaps Spanish Broadcasting System will be open to selling their low rated WPAT FM 93.1.
A brief article in today's Inside Radio states, "CEO Raul Alarcón isn’t ruling out the prospect of SBS parting with some stations."

 

[d21ofnj]

The Mami logo looks like the Mountain Dew logo ;D

 

[davideduardo]

The Mami logo looks like the Mountain Dew logo ;D

It's a variant on the red and blue of the Dominican flag, as well as the flags of Cuba and Puerto Rico.

 

[edarmsttrong]

Why can't I hear this station in Washington Heights??? Pirates have better signals here..

 

[Barry]

I would think it is a problem for SBS if 92.7 cannot be heard well in Washington Heights. The new Mami format seems to be aimed in large part towards people from the Dominican Republic. And Washington Heights has a large Dominican population.
Does 92.7 still use two boosters to improve the signal into lower Manhattan and Brooklyn?

 

[luperm]

I would think it is a problem for SBS if 92.7 cannot be heard well in Washington Heights. The new Mami format seems to be aimed in large part towards people from the Dominican Republic. And Washington Heights has a large Dominican population.
Does 92.7 still use two boosters to improve the signal into lower Manhattan and Brooklyn?

It's actually *good* for SBS if 92.7 can't be heard in Washington Heights since 92.7 is owned by Univision.

The two 92.7 boosters are still licensed. I assume they are in use...
The Manhattan one is in midtown. Not sure how well it gets uptown.

 

[moreno]

Bravooooo

 

[moreno]

im loving this mami!!! hopefully pacha,coco will be here. now, we just need some cold frias y una mami bravo david! :

 

[davideduardo]

im loving this mami!!! hopefully pacha,coco will be here.

Look for the Mami TV commercial and see who is on it!

 

[Morpheux]

Mami? Sounds like temporary name for a stunt. Can't imagine this doing that well in Long Island.

 

[Morpheux]

I have to qualify my previous comment after hearing a bit of the music mix. It actually sounds good with a focus on the older Latino demo.I'm not sure if Long Island can support this but I'm sure it will do better than Que Buena. But Mami as a station brand is just plain awful.

 

[moreno]

mami its fine, but too much old school music... where are the bachatas? no much! i mean, is great but it wont hurt if we can hear some new music!

 

[davideduardo]

mami its fine, but too much old school music... where are the bachatas? no much! i mean, is great but it wont hurt if we can hear some new music!

It's targeted to 36+, if you have not figured that out yet.

 

[Lucha Libre AAA]

92.7 transmits from New Hyde Park from one of those tall co-op buildings along the Northern State Pkwy.

I know I've heard the signal just fine going over the GWB in Washington Heights, and as far west as Patterson. Non-existent in Staten Island.

Univision made a mistake doing this. They should be content using the Regional Mexican format to cross-promote Ch. 41.

 

[Identnut]

92.7 transmits from New Hyde Park from one of those tall co-op buildings along the Northern State Pkwy.

I know I've heard the signal just fine going over the GWB in Washington Heights, and as far west as Patterson. Non-existent in Staten Island.

Univision made a mistake doing this. They should be content using the Regional Mexican format to cross-promote Ch. 41.

Wouldn't cross-promoting the local Univision affiliates work better on a station with a format that appeals to most of its population? The NYC area is mostly made up of Caribbeans, who can't stomach most Regional Mexican music (no exaggeration).

Besides, Miami and Puerto Rico have no Regional Mexican stations, and their Univision affiliates are doing very well!

 

[edarmsttrong]

Wouldn't cross-promoting the local Univision affiliates work better on a station with a format that appeals to most of its population? The NYC area is mostly made up of Caribbeans, who can't stomach most Regional Mexican music (no exaggeration).

Besides, Miami and Puerto Rico have no Regional Mexican stations, and their Univision affiliates are doing very well!

Maybe you haven't noticed...Univision has 2 Tropical formatted radio stations. They got out of the Regional Mexican business.