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"Man On The Street" tweets in News Programs

An example of this took place during the morning news on Fox Phoenix this morning but it is probably common elsewhere as well.

Why do the news people think it is important or interesting for viewers to be read a list of tweets by miscellaneous people commenting on stories? For example, this morning, after covering the Colorado theater shootings in great detail one of the anchors spent quite a bit of time reading tweets off her monitor and then went to Facebook and read even more.

This is a waste of air time and does not add anything of value to the story. So why do they do it?

It is akin to asking bystanders at a house fire how they feel when their neighbor's house burns to the ground.
 
KDFW/4 in Dallas has started recently doing "Your Turn", a bumper-to-a-commercial segment that airs once (sometimes twice) during their 9pm news, where their 10pm anchor takes a live quick glance at the station's Facebook page for instant reaction/opinions to stories aired during the newscast and/or issues that came up during the day. She uses an iPad or other tablet, then the same image shows up behind her on a huge-screen monitor. She'll read a few off, sometimes agree or disagree, then throws it to a commercial. A second one does air later in the newscast if the station is getting a lot of feedback.
 
I caught only the end of a segment last night on Phoenix Fox-10 where anchor Kari Lake had two of her Facebook "friends" live in the studio to discuss their opinion on a current topic (Chick-fil-a owner and his statement regarding same sex marriage).
 
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