• Get involved.
    We want your input!
    Apply for Membership and join the conversations about everything related to broadcasting.

    After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
    If you use a disposable or false email address, your registration will be rejected.

    After your membership is approved, please take a minute to tell us a little bit about yourself.
    https://www.radiodiscussions.com/forums/introduce-yourself.1088/

    Thanks in advance and have fun!
    RadioDiscussions Administrators

Many -- maybe most -- stations use Facebook WRONG.

Re: RE "Amateurs...I'm sick of them too..."

Holland Cooke said:
Today's amateur could be tomorrow's pro.
Click to expand...

ONLY if they get REALLY good at what they're doing---unlike 99% of the people creating internet content on Facebook and Twitter.
 
We did NOT rehearse this!

WRONG.

The "Idol" winner is the one who gets the most votes texted-in.

TV's top-rated show is Social, those-DARN-amateurs voting for...amateurs.
 
Re: We did NOT rehearse this!

Holland Cooke said:
WRONG.

The "Idol" winner is the one who gets the most votes texted-in.

TV's top-rated show is Social, those-DARN-amateurs voting for...amateurs.
Click to expand...

You're picking the exception TO the rule to make your point.

MOST shows are NOT focused on amateurs. And while there are plenty of shows now that DO focus on amateurs, that is a fad, just as Westerns were dominating prime-time in the late-50s-early 60's and sitcoms were in the 70s and soaps were in the 80s.

And the third party data you speak of can be interpreted in different ways.
 
Re: RE "MOST people do NOT Tweet"

jas2525 said:
The internet has mostly always been about amateurs and their antics. I repeat, I go to TV/radio/movies for actual, thought out, polished fare.
Click to expand...

Someone tell the folks who work on CNN.com, NYTimes.com, and all other news sites to hang up their hats and go find other jobs. They've all been declared to be amateurs.

That's basically what you're saying, right?
 
Re: RE "MOST people do NOT Tweet"

mescutia said:
jas2525 said:
The internet has mostly always been about amateurs and their antics. I repeat, I go to TV/radio/movies for actual, thought out, polished fare.
Click to expand...

Someone tell the folks who work on CNN.com, NYTimes.com, and all other news sites to hang up their hats and go find other jobs. They've all been declared to be amateurs.

That's basically what you're saying, right?
Click to expand...

Wow, are you confused.

Established professional outfits that have an internet presence are NOT what I'm talking about. Sheeeesh.
 
"This just in..."

Hello from-the-back-of-the-room at the CES session "The State of the Internet," data presented by Brian Jurutka, SVP/Telecom & Mobile, comScore.

Factoids...
Number of unique visitors to Internet growing @ double digits worldwide.
216 million Americans are online, avg 39 hours/month online
1/6 of time spent online is spent on Facebook, up 57% from a year ago

HC
http://getonthenet.com/CES-1-AITM.mp3
 
Re: RE "MOST people do NOT Tweet"

jas2525 said:
Wow, are you confused.

Established professional outfits that have an internet presence are NOT what I'm talking about. Sheeeesh.
Click to expand...

Ah, okay. My apologies.

Just out of curiosity, though, what do you mean by "established professional outfits"? For example, would you consider tech news sites -- such as The Verge, TWiT, and Mashable, for example -- that are not tied to TV or radio companies to be professional outlets?
 
wadio said:
"One 'engaged' viewer is worth 10 casual viewers."
Click to expand...

To who? Advertisers? In the case of radio, does PPM differentiate whether listeners are "engaged" or not?
Click to expand...

Well...it gives you 'listening occasions" and, of course TSL...that can help you measure the level of engagement.

If this held true then a station pulling a 1.0 share would be outproducing stations with 2.0 shares...wait that DOES happen...with NT stations! Too bad the numbers won't get NT a better cost per point.
 
Re: Scrambling to follow-the-money...

landtuna said:
Holland Cooke said:
With good reason, as you'll see in this morning's trades, which report Borrell Assoc.'s forecast that ad spending on Social Media will double in 2012; while the radio spend has flatlined.
Click to expand...

It took me about 7 seconds after my first experience with social media to install an ad blocker. I can't imagine that the younger demo doesn't do that even more intensely than I. I seriously wonder whether (a) any but a very few actually see media ads and (b) whether they pay any attention to them (actually buy the service or product being viewed).

With the advent of the Internet my buying habits have changed 180 degrees. No longer do I pay attention to any media ads. When I am ready to buy something, particularly a big ticket item, I hop on my computer and research it. Once I have made my decision I hop on my computer again and go price shopping.

Ads may still work for things like concerts, where personal preferences rule, but even for relatively inexpensive things like movies and restaurants I tend to research before committing. There are a ton of people out there like me and we don't research on social media.
Click to expand...
I don't block ads at home or at the library (it's the library's choice not to block ads, but sometimes I'm glad they're there. Like this morning there was a pretty girl in a bikini. I think the site sold swimwear. Plus there's another site with pretty girls in t-shirts which has a lot of ads.
 
Status
This thread has been closed due to inactivity. You can create a new thread to discuss this topic.


Back
Top Bottom