March 1968 Saturday Morning Ratings

[FreddyE1977]

And sometimes it went the other way. For example, Sugar Bear from Post Super Sugar Crisp
commercials subsequently getting his own cartoon show.

The government, apparently believing we were all too stupid to tell the difference between
a commercial and a program, banned this practice around 1970.

 

[cd637299]

And sometimes it went the other way. For example, Sugar Bear from Post Super Sugar Crisp
commercials subsequently getting his own cartoon show.

The government, apparently believing we were all too stupid to tell the difference between
a commercial and a program, banned this practice around 1970.

Don't remind me.....I felt sorry for kids watching kiddie TV starting around 1975-ish when they had to tack on "We'll be back after these messages"/"And now, back to our show," as I thought that the intelligence of our kids was being totally insulted, as if they couldn't tell the difference.

I did a thread on that maybe a year ago. Even the ABC Sunday night 7-8pm block included it, even though the shows were for the whole family.

cd

 

[Markieo]

And sometimes it went the other way. For example, Sugar Bear from Post Super Sugar Crisp
commercials subsequently getting his own cartoon show.

The government, apparently believing we were all too stupid to tell the difference between
a commercial and a program, banned this practice around 1970.

Don't remind me.....I felt sorry for kids watching kiddie TV starting around 1975-ish when they had to tack on "We'll be back after these messages"/"And now, back to our show," as I thought that the intelligence of our kids was being totally insulted, as if they couldn't tell the difference.

I did a thread on that maybe a year ago. Even the ABC Sunday night 7-8pm block included it, even though the shows were for the whole family.

cd

And what about starting in 1975, every cereal was "Part of a nutritious breakfast!!"

 

[cd637299]

^ For those of you who live in Mexico or near Mexican TV markets, it's even worse....

As a TV DXer in Florida, I have seen Mexican TV on skip (despite so many stations refusing to ID often enough/running off network or satellite).....

Too many commercials there, apparently even the ones geared for adults, have messages supered at the bottom of the screen, even at the start---things like:

COME BIEN ("Eat Well"), shown during junk food or cereal commercials;
SALUD ES BELLEZA ("Health is Beauty"), shown during make-up or skin cream ads;
HAZ EJERCICIO ("Exercise")---[cannot recall right now what products are advertised]

I am sure that there are other "disclaimers," but I cannot remember any right now.

cd

 

[LKellerIII]

And sometimes it went the other way. For example, Sugar Bear from Post Super Sugar Crisp
commercials subsequently getting his own cartoon show.

The government, apparently believing we were all too stupid to tell the difference between
a commercial and a program, banned this practice around 1970.

Don't remind me.....I felt sorry for kids watching kiddie TV starting around 1975-ish when they had to tack on "We'll be back after these messages"/"And now, back to our show," as I thought that the intelligence of our kids was being totally insulted, as if they couldn't tell the difference.

I did a thread on that maybe a year ago. Even the ABC Sunday night 7-8pm block included it, even though the shows were for the whole family.

cd

And what about starting in 1975, every cereal was "Part of a nutritious breakfast!!"

And the "Sugar" was dropped. So Kellogg's Sugar Smacks became "Smacks" (at least they kept the 's'at the end (Kellogg's "Smack" would not have been cool), Sugar Pops became "Pops," etc.

Not that they actually removed some of the sugar form the cereal, they just deleted the word.

"Part of a nutritious breakfast." Yeah - the milk being the nutritious part.

 

[cd637299]

^ With all that, it's a shock that the name "Sugar Bear" has survived.....barely.....

cd

 

[FreddyE1977]

My mother got on a health kick in the early 70's and cut out all of the sugary cereals,
pop, candy, etc. at our house. She started serving us organic whole grain cereals with
wheat germ. Was not a popular decision, but she probably saved us all from diabetes.
Even today I don't have much of a sweet tooth.

Of course she believed that was a mom's job and not the government's.

 

[Joseph_Gallant]

CBS dominated Saturday mornings that season to such an extent that it had the five most popular Saturday-morning cartoon shows on the air!