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March 2013 Portable People Meter ratings for Philly

J

Jul

Guest
KYW-AM drops from a 8.6 to a 7.8, WWIQ still at a 2.5, WPHT up to a 2.2, WBEB is still Philly's number 1 music station. http://ratings.****************/cgi-bin/rol.exe/arb007
 
STILL no listing for WIP-FM up at that site. On a related note, WIP (AM) DOUBLED ITS RATINGS! ;) Up to a 0.2.

Huge book for WMMR, up to a 5.6 tied with WOGL. WRFF up to a 4.8, and a nice 3.5 for WISX.
 
Casual observer here, Mike and crew, from around 100 miles north of Center City. I had done some Philadelphia radio work (three stations), and my license probably is still on the wall at the last place from when I moved on, to elsewhere, and off radio altogether.

Yet, the industry, the music, the evolution, the friends and the DXing still combine to create a pull.

Anyway:
What might 95.7's new format be, if and when?

Wetting my finger and sticking it in the air to detect the breeze direction, the guess here would be AC. Everything else seems taken. The only other AC I see is the fine WJBR. WBEB's 15.8 in the Christmas book has to have some people drooling. And Philly used to support (for a while) four AC stations ....WEAZ, WKSZ, WMGK and WSNI. A second Philly-signalled AC in 2013, on 95.7, might be worth shoehorning. Plus, six months later they'd be in position to start shovelling in some of that Holiday loot.
 
Steve Green NEPA said:
Casual observer here, Mike and crew, from around 100 miles north of Center City. I had done some Philadelphia radio work (three stations), and my license probably is still on the wall at the last place from when I moved on, to elsewhere, and off radio altogether.

Yet, the industry, the music, the evolution, the friends and the DXing still combine to create a pull.

Anyway:
What might 95.7's new format be, if and when?

Wetting my finger and sticking it in the air to detect the breeze direction, the guess here would be AC. Everything else seems taken. The only other AC I see is the fine WJBR. WBEB's 15.8 in the Christmas book has to have some people drooling. And Philly used to support (for a while) four AC stations ....WEAZ, WKSZ, WMGK and WSNI. A second Philly-signalled AC in 2013, on 95.7, might be worth shoehorning. Plus, six months later they'd be in position to start shovelling in some of that Holiday loot.
Click to expand...

GM tried AC on 97.5 in 2008 and 2009. It failed. Though, 97.5 is an inferior signal in Philly and 95.7 isn't, and that's especially important when you're trying to launch a copycat music station. If the old heritage station also has a better signal than you, you have no chance. If you're on equal footing signal wise, you might be able to siphon off a good amount of listeners.

So the failure of AC on 97.5 might scare them from doing it again, but the signals are different so they might try it anyway.

They have four FM stations. It would be good for them of one of the four targeted women.

I also wonder whether the folks at GM consider Clear Channel's 106.1 to be the market's second AC station.
 
95.7 itself has been Hot AC (and briefly mainstream AC in one incarnation of Mix).

I wonder if Greater Media might be interested in a Rhythmic AC in Philly if its new R/AC in Boston takes off in the ratings. The programming experience would be in house. It's a niche format, but if it can get top 5 ratings in 25-54 women it would be viable.

It's too bad Ben is losing steam. I like the Variety hits format. The problem might be that Greater Media has tinkered with Ben too much over the years. It has DJs, then it has only a DJ in morning drive. It doesn't have many currents, then it adds more currents. Its biggest decade is the 80s, then its biggest decade is the 90s.

I know stations have to evolve. But the changes came too quickly.
 
I'd love to see GM tweak 95.7 to a more broad talk (I'd say 'Hot Talk' but that's apparently a dirty word anywhere but Florida for some reason). They'd have a leg up on IQ for being all local and they'd have a leg up on IQ & 'PHT for more variety. Though this is probably most unlikely with GM having just blown up their local talk station in Boston. I'd certainly listen more often.

Also, I highly doubt anything is happening with The Fanatic anytime soon. I imagine GM is happy to give the relic of WIP some worthwhile competition.
 
Which signal is stronger, 95.7 or 97.5? It might behoove GM to put The Fanatic on the stronger stick? And, if it is 95.7, it moves sports closer dialwise to the competitor at 94.1.
 
Given the numbers shown, why did I see a picture on Facebook the other day of the WOGL staff celebrating being 'number one'? Maybe in some specific demo?
 
If you have a sports station and a music station, and you have one signal that's perfect and the other one that's good but has issues, you put the music on the better one. Especially if the music is a direct competitor to another station in the same format that's on a good signal.

If 95.7 was going talk, that would be a different story. Hot Talk on 95.7 will probably not happen, but if it does the logical move for mornings is Preston and Steve.
 
John1 said:
Given the numbers shown, why did I see a picture on Facebook the other day of the WOGL staff celebrating being 'number one'? Maybe in some specific demo?
Click to expand...

It may have been from last year when 98.1 was #1 overall for the first time as WOGL.
 
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