Now, a very necessary elaboration: The Sports Hub finished ahead of WEEI in all four day parts in Boston, but in a certain way these numbers are actually weighted toward WEEI.
How is that? Because WEEI’s share includes its streaming number, while The Sports Hub’s doesn’t.
There’s nothing dubious or deceptive about this. It’s a matter of WEEI and The Sports Hub using different but equally authentic methods of measuring its streaming audience.