March 2024 Bay Area Radio PPM Ratings

[HenryOchs]

Here are the March 2024 San Francisco Radio PPM Ratings:

https://ratings.****************/content/arb009

And the March 2024 San Jose Radio PPM Ratings:

https://ratings.****************/content/arb215

Any thoughts or observations?

 

[Street Novelist]

What happened to KBLX? Weren't they pulling in low 3's last year, due to adding more rap to the playlist?

 

[davideduardo]

Here are the March 2024 San Francisco Radio PPM Ratings:

And the March 2024 San Jose Radio PPM Ratings:

Any thoughts or observations?

Better source with more accurate format descriptors and more prior months:

Nielsen Audio Ratings

[vc_row][vc_column][vc_column_text] [/vc_column_text][vc_column_text] Nielsen Audio PPM Monthly Ratings [/vc_column_text][vc_column_text] All ratings are Copyright © 2005-2023 The Nielsen Company. All rights reserved. Nielsen radio audience estimates and data are federally copyrighted by and...

radioinsight.com

 

[MarkW]

Power in Atlanta, Q102 in Philly and Wild in S.F. are getting smoked by the competition. It's embarrassing how poorly these stations are performing. For years and years, it was uncommon for iHM to have a poorly performing CHR station in a major PPM market.

This isn't just a "format" problem, either. CHR has plenty of AQH listeners in the Bay Area; most of those ears are landing at 99.7.

 

[xkxrx]

Any idea why KQED isn't listed in the San Jose ratings this month???

 

[Radiopaw]

I was hoping KEXC would show up. Not this time. Maybe eventually.

KBLX/KBRQ right next to each other on the dial pulling piss poor numbers. Audacy is trying to make KRBQ work against what I think makes sense, maybe KBLX flips and then KRBQ gets a boost from that. Either way, the San Francisco market is at capacity for that rhythmic genre I would argue.

 

[only1moore]

Power in Atlanta, Q102 in Philly and Wild in S.F. are getting smoked by the competition. It's embarrassing how poorly these stations are performing. For years and years, it was uncommon for iHM to have a poorly performing CHR station in a major PPM market.

This isn't just a "format" problem, either. CHR has plenty of AQH listeners in the Bay Area; most of those ears are landing at 99.7.

Funny that you brought up Atlanta. Both Power and The Beat swapped places today (April 16, 2024).

As for Wild, they need to do something different IMHO.

 

[radiofan2023]

Any idea why KQED isn't listed in the San Jose ratings this month???

I wondered about this in October, and someone else said KQED doesn't buy the embedded market San Jose book, so they don't show up in its ratings.

 

[davideduardo]

I wondered about this in October, and someone else said KQED doesn't buy the embedded market San Jose book, so they don't show up in its ratings.

The San Jose book is mostly a sales tool; KQED is not commercial.

In the San Francisco book you can break out numbers by counties and areas. For programming, they get all they need.

 

[Weiserguy]

The San Jose book is mostly a sales tool; KQED is not commercial.

In the San Francisco book you can break out numbers by counties and areas. For programming, they get all they need.

KQED pumps out 110,000 watts (110Kw) from Mount San Bruno. They cover the Bay Area and beyond (including a big swath of the Sierra foothills) like a blanket. And as David wrote, they're not really competing for ad dollars. (Though "underwriting" isn't massively different.) So the full market book gives them, and current and potential underwriters, all the data they need. The "Silicon Valley" book is superfluous.

 

[davideduardo]

KQED pumps out 110,000 watts (110Kw) from Mount San Bruno. They cover the Bay Area and beyond (including a big swath of the Sierra foothills) like a blanket. And as David wrote, they're not really competing for ad dollars. (Though "underwriting" isn't massively different.) So the full market book gives them, and current and potential underwriters, all the data they need. The "Silicon Valley" book is superfluous.

And subscribers to the full SF book can extract any county they want. The embedded book is intended for limited signal stations to have a cheaper way of getting ratings just for their area.

The full market Nielsen subscribers get it anyway by just making a couple of clicks.

 

[Huff]

KQED doesn't buy the embedded market San Jose book, so they don't show up in its ratings.

KQED is regularly at or near the top of the San Jose non-public data.

 

[radiofan2023]

My bad - should have said the public ratings

 

[sfradio]

Top 5+ demo rankings analysis from Research Director, Inc./XTrends:

RADIO RATINGS ROUNDUP, March 2024, Part I | Research Director, Inc.

25-54: 1. KOIT 2. KMVQ 3. KMEL 4. KISQ 5. KIOI (up from #8) 6. KQED
_______ 7. KITS 11. KRZZ (down from tied #5)
18-34: 1. KOIT 2. KMEL 3. KMVQ 4. KITS 5. KRBQ (up from #17) 6T. KRZZ 6T. KISQ 6T. KSAN (up from #11)
18-49: 1. KOIT 2. KMVQ 3. KMEL 4. KISQ 5. KITS 10. KRZZ (down from #4)