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March numbers are here

Not totally "asimilated" in all aspects, but simply not fluently (or at all) Spanish speaking.
Thanks for the clarification.

How Hispanics slowly assimilate and what kind of media we use to target them still seems like a mystery. But it sure looks intriguing seeing how Mexican Americans in Los Angeles may end up with an entirely different culture than Mexican Americans in Houston or Dallas.

Heck, Hispanics may very well prolong the life of Country music in major markets across the Southwest.
 
When I recording legal IDs last month I heard 93Q mention “I am Rodeo Radio”. I also heard “You can’t Rodeo without The Bull” so they were definitely taking advantage of it.
On the HLSR grounds, 93Q has a very prominent building/structure for live broadcasts right outside of NRG Stadium. They’ve also done a big concert/beer tent for Kickoff Cookoff in years past. I’ve seen The Bull present with a prize wheel, not sure if they have the same mobile studio setup elsewhere in the grounds. They may.
 
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