March book came out yesterday and not a ton of surprises.
Big winners overall include:
KQMV - #1 6+ for the first time ever
KISW - best book since November
KCMS - continuing their hot streak
KMPS/KKWF – great country book especially 18-34
Big losers include:
KZOK – down 23% for A25-54 from Feb to March
KJAQ – down 18% for A25-54 from Feb to March. Down 44% year to year.
KIRO FM – Mornings are now where they were with Curley. Time to can Dave Ross now? Middays are awful, Dori is the big winner for the station and R&D are down 39% year to year.
P18-34
1 KKWF-FM
2 KQMV-FM
3 KMPS-FM
4 KUBE-FM
5 KBKS-FM
P18-49
1 KISW-FM
2 KQMV-FM
3 KKWF-FM
4 KBKS-FM
5 KMPS-FM
P25-54
1 KISW-FM
2 KKWF-FM
3 KQMV-FM
4 KCMS-FM
5 KMPS-FM
W18-34
1 KMPS-FM
2 KQMV-FM
3 KBKS-FM
4 KKWF-FM
5 KPLZ-FM
W18-49
1 KBKS-FM
2 KQMV-FM
3 KPLZ-FM
4t KKWF-FM
4t KMPS-FM
W25-54
1 KPLZ-FM
2 KMPS-FM
3t KQMV-FM
3t KCMS-FM
5 KRWM-FM
M18-34
1 KKWF-FM
2 KISW-FM
3 KUBE-FM
4 KQMV-FM
5t KMPS-FM
5t KNDD-FM
M18-49
1 KISW-FM
2 KKWF-FM
3 KQMV-FM
4t KNDD-FM
4t KZOK-FM
M25-54
1 KISW-FM
2 KZOK-FM
3 KKWF-FM
4 KIRO-AM
5 KUOW-FM
Morning Drive Winners: KKWF – big M18-34 #’s which drove their P18-34. KPLZ remains on top for Women demos with KQMV right behind. Top A25-54 are KPLZ, KUOW, KISW, KKWF, KQMV.
Midday Winners: Not a lot of surprises. KISW bounces back A25-54 and KCMS continues to have a good showing. Top A25-54 are KISW, KPLZ, KRWM, KQMV, KCMS.
PM Drive Winners: KISW dominates men, KQMV has the women. Good PM drive #’s for KMPS with the younger end women and for KKWF with younger end men. Top A25-54 are KISW, KKWF, KQMV, KCMS, KMPS.
Nights: Top A25-54 are KQMV, KBKS, KCMS, KISW, KKWF.
Weekend Prime: Top A25-54 are KISW, KKWF, KQMV, KMPS, KZOK
News/Talk stations: KUOW still on top in most demos (even non-traditional “talk demos”). Mornings A35-64, KUOW and KOMO at 1 & 2. KIRO FM at 12. M35-64 in AM drive, KUOW #1, KPLU #5, KTTH #6, KOMO #7, KIRO-FM #10.
Middays for News/Talk, KTTH had another good book in at #1 for A35-64 and M35-64. KIRO FM at #12 and 7 for same demos.
Afternoons for News/Talk, KOMO at #3 A35-64, KIRO at #9.
Sports: Not a ton of change. KJR and KIRO-AM still close in most demos, however KIRO-AM is starting to get the Mariners kiss in afternoons/evenings (only spring training games in this book).
Big winners overall include:
KQMV - #1 6+ for the first time ever
KISW - best book since November
KCMS - continuing their hot streak
KMPS/KKWF – great country book especially 18-34
Big losers include:
KZOK – down 23% for A25-54 from Feb to March
KJAQ – down 18% for A25-54 from Feb to March. Down 44% year to year.
KIRO FM – Mornings are now where they were with Curley. Time to can Dave Ross now? Middays are awful, Dori is the big winner for the station and R&D are down 39% year to year.
P18-34
1 KKWF-FM
2 KQMV-FM
3 KMPS-FM
4 KUBE-FM
5 KBKS-FM
P18-49
1 KISW-FM
2 KQMV-FM
3 KKWF-FM
4 KBKS-FM
5 KMPS-FM
P25-54
1 KISW-FM
2 KKWF-FM
3 KQMV-FM
4 KCMS-FM
5 KMPS-FM
W18-34
1 KMPS-FM
2 KQMV-FM
3 KBKS-FM
4 KKWF-FM
5 KPLZ-FM
W18-49
1 KBKS-FM
2 KQMV-FM
3 KPLZ-FM
4t KKWF-FM
4t KMPS-FM
W25-54
1 KPLZ-FM
2 KMPS-FM
3t KQMV-FM
3t KCMS-FM
5 KRWM-FM
M18-34
1 KKWF-FM
2 KISW-FM
3 KUBE-FM
4 KQMV-FM
5t KMPS-FM
5t KNDD-FM
M18-49
1 KISW-FM
2 KKWF-FM
3 KQMV-FM
4t KNDD-FM
4t KZOK-FM
M25-54
1 KISW-FM
2 KZOK-FM
3 KKWF-FM
4 KIRO-AM
5 KUOW-FM
Morning Drive Winners: KKWF – big M18-34 #’s which drove their P18-34. KPLZ remains on top for Women demos with KQMV right behind. Top A25-54 are KPLZ, KUOW, KISW, KKWF, KQMV.
Midday Winners: Not a lot of surprises. KISW bounces back A25-54 and KCMS continues to have a good showing. Top A25-54 are KISW, KPLZ, KRWM, KQMV, KCMS.
PM Drive Winners: KISW dominates men, KQMV has the women. Good PM drive #’s for KMPS with the younger end women and for KKWF with younger end men. Top A25-54 are KISW, KKWF, KQMV, KCMS, KMPS.
Nights: Top A25-54 are KQMV, KBKS, KCMS, KISW, KKWF.
Weekend Prime: Top A25-54 are KISW, KKWF, KQMV, KMPS, KZOK
News/Talk stations: KUOW still on top in most demos (even non-traditional “talk demos”). Mornings A35-64, KUOW and KOMO at 1 & 2. KIRO FM at 12. M35-64 in AM drive, KUOW #1, KPLU #5, KTTH #6, KOMO #7, KIRO-FM #10.
Middays for News/Talk, KTTH had another good book in at #1 for A35-64 and M35-64. KIRO FM at #12 and 7 for same demos.
Afternoons for News/Talk, KOMO at #3 A35-64, KIRO at #9.
Sports: Not a ton of change. KJR and KIRO-AM still close in most demos, however KIRO-AM is starting to get the Mariners kiss in afternoons/evenings (only spring training games in this book).