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MARCH PPMS ARE OUT

gregg75

gregg75

here's what I see....KICKS and WSB/News are the winners.
http://www.radio-info.com/markets/atlanta

WSB/News is closing in on WVEE (.3 points behind). Some said (and I think I was one of
them) give them about 6 months and see if they are #1...............well they're almost there.

WPZE is third and up from 6.1 to 6.6

Kicks Country is way up from 4.4 to 5.2 (don't they have some new management)

Q100 and WHTA are both down.

WAMJ and WZGC both up slightly

B98 down again from 4.5 to 4.1 (stop the madness, somethings not working there)

River is up slightly 3.5 to 3.7

WABE down 4 tenths

Quite a few stations holding steady

106.7 down slightly (less 80's + less R&B Crossover = less ratings, forget what you did
in March and go back to what was working in Feb.)
 
Very odd ratings period here (although I can somewhat understand SOME of what's going on).

What happened - did a bunch of people just not listen to the radio for a while? Or as other people would say on here; "I guess the Fish people must've gone Gospel." (And let me facetiously add one of my own here):
"The urban folks must've gone country!" ~ ©KDM7000

...But as long as WWVA wasn't "weirded out", or affected by this "strange ratings period", a smile of hope remains on my face. :)
 
Q100 is losing listeners, but I'm not sure where they're going (Dave? The Bull?)

Cox needs to wake up and actually use the mainstream AC chart to program B98.5 - obviously the 80s/gold-based thing isn't working, so I think they'd better get more current, and do it freakin quickly!!

Q100 should probably be concerned, but not sure whether they need to move back to the center (musically) or go more rhythmic
 
Q100 has been slowly creeping "back to the center" for a few weeks now. And if Q should worry, then there are quite a few stations that should also be worrying as well. I'm not sure what to say about any station right now because I can't just single one out when many have "fallen" at the same time.

So, I'll just skip ahead to my personal biggest concern, WWVA!

I still say that... ok, let me just present a rather short, but true story I've been dying to share for some time now. Once upon a time, there was a new Party Station in town, KPTY 103.9 Arizona's Party Station. They had two attempt runs on a mediocre signal before finally turning to rock. The rhythmic was never successful against the leading urban lean format we had. THEN, the new KZON was launched, but everyone doubted it, talking about how a rhythmic would NEVER work here. A year later, I'm introduced to the radio boards and... as some may have guessed... my Phoenix friends weren't too happy with my high belief in the success of rhythmic KZON, which seemed to struggle for many months after being launched in mid 2007.

FLASH FORWARD TO TODAY (OR Shall I say 2010?):

And all the KZON / Phoenix Rhythmic format haters have become super silent, as KZON's FULL POWERED signal has finally paid off for them (and even has them in the lead out of all formats of a similar style a couple times on each new overall rate book)!

So, ok... maybe I did't use my best story telling or narrative skills to present this story with more excitement, feeling and depth. Your heart may not have been captured and overcome with emotion and you probably weren't hanging on the edge of your seat to see what happened next. You probably wouldn't even pick it up during a buy 1 get 5 free book store sale if you saw it, but the moral of the story is still very clear; *It's easy to not believe in something new that isn't getting enough recognition yet when it isn't given the sufficient signal it deserves! WWVA will never be all that it COULD be on two signals that, seemingly, many people either have trouble with or don't even know they exist. I very strongly believe that they could easily be within the top 10... but as long as it keeps a signal (that was once given to a station who referred to themselves as "Atlanta's LITTLE station, I shall add,) that isn't the best, it will not achieve the "best" ratings. Keep in mind (what I consider to be the highlight of my story) how the full blown rhythmic was never fully successful until it received a signal that was worthy of competing with the "big dogs".
 
Could be the music bringing Q100 down. Maybe March was lite in CHR Hits.
That's when you increase your solid oldies.......to cover up a weak month.
 
How can you say that WSB-FM isn't working? They are #1 in the market for cume -- by 265,000 people. That's pretty nice. And I cant imagine Cox isnt happy about that.

Also, anyone know where we can find the breakdown of the WSB-AM simulcast? I'd love to see the figures for the AM & FM separately.
 
Q100 is down from it's highest ratings ever to it's second highest ratings ever. Wow, they have really screwed up their music. Wild is sounding better but syndicated Elvis and nothing but rhythm isn't going to take Q100 down. They will have 2/3 the ratings of Beat based on the signal no matter what they do musically. And they spent a LOT of money on Beat The Buzzer. Looks like it gave them a marginal lift.

B98.5 is getting damaged by Star. 80's weekends versus 90's weekends but both stations sound pretty good and are getting more focused on their core.

The biggest story missed by everyone so far is Kicks coming back like a monster and "kicking" The Bull back to a serious second tier station. Firing Scott Lindy. Big mistake CC.

Dave FM had a great book. River really did a good job with their car promotion. You can see it in their numbers. Rock had a sad one but they have Braves back and a cash promotion on the air (for the first time?) so expect some growth over the summer. Project looks down overall but still big 18-34 Men.
 
FLjack2 said:
How can you say that WSB-FM isn't working? They are #1 in the market for cume -- by 265,000 people. That's pretty nice. And I cant imagine Cox isnt happy about that.
Click to expand...
I wonder if the all-80s weekends are driving that cume by bringing in the non-Listen While You Work listeners. Weekends are throwaway time for adult-format stations, and B98.5 is making the most of it....BUT...

Is B98.5 splitting into two stations--a "Point" 80s format on the weekend and more current AC during the workweek? Does the weekend format drive LWYW listeners (more TSL), and vice-versa? I'm not so sure about that, considering how divergent the playlists are becoming.

Or is Star 94 doing a better job with the LWYW audience? Or is Star 94 just now figuring out what B98.5 figured out a long time ago--if you have an adult format, you need to do something attractive to make the weekends a tune-in opportunity, and choose your battles with B98.5 by not gratuitously duplicating programming?

Or is B98.5 trying to be a "Jack Lite" station during the workweek, with a diverse AC playlist spanning three or four+ decades? Is Star 94 being more successful with a more focused playlist that appeals to a younger audience (women with kids in the car)?
 
Q100's usual level was in the 4's, and that was pretty darn good. In January and February, Q went up to incredible numbers, way above the station's historic average. So this time in 6+, Q100 went from a 5.4% share to 5.0%, still outstanding in their crowded young-female territory. Also, Q is #3 in billings in the Atlanta market. And you guys are talking like they're in trouble?
 
gregg75 said:
here's what I see....KICKS and WSB/News are the winners.
http://www.radio-info.com/markets/atlanta

WSB/News is closing in on WVEE (.3 points behind). Some said (and I think I was one of
them) give them about 6 months and see if they are #1...............well they're almost there.

WPZE is third and up from 6.1 to 6.6

Kicks Country is way up from 4.4 to 5.2 (don't they have some new management)

Q100 and WHTA are both down.

WAMJ and WZGC both up slightly

B98 down again from 4.5 to 4.1 (stop the madness, somethings not working there)

River is up slightly 3.5 to 3.7

WABE down 4 tenths

Quite a few stations holding steady

106.7 down slightly (less 80's + less R&B Crossover = less ratings, forget what you did
in March and go back to what was working in Feb.)
Click to expand...

I don't see WSB passing WVEE because usually the Spring and Summer months is when V-103's numbers goes up. Usually, WVEE starts to skew more UAC-oriented during the middays and adding rhythmic-leaning, uptempo songs during the warm weather months of year since more kids are out of school and adults are looking for "good throwback music" or "old school mixes" for BBQs or outdoor events. Also they have some type of contests on going on, so I never underestimate the tricks that CBS will pull out of the pot to maintain WVEE being #1 station.
 
I would think these numbers for WSB/Talk might be due to the Japan earthquake which
was a big news story for at least 2 weeks. That said, with the election in full force next
year, I think it's just a matter of time till WSB reaches the top.

WSB probably should have gone down as WVEE did, but the earthquake kept them steady.
 
gregg75 said:
I would think these numbers for WSB/Talk might be due to the Japan earthquake which
was a big news story for at least 2 weeks. That said, with the election in full force next
year, I think it's just a matter of time till WSB reaches the top.

WSB probably should have gone down as WVEE did, but the earthquake kept them steady.
Click to expand...


The earthquake was a TV event, not a radio news story. WSB is up because they are putting out a compelling news/sports/weather/traffic package and solid local talk shows.
 
RoddyFreeman said:
Q100's usual level was in the 4's, and that was pretty darn good. In January and February, Q went up to incredible numbers, way above the station's historic average. So this time in 6+, Q100 went from a 5.4% share to 5.0%, still outstanding in their crowded young-female territory. Also, Q is #3 in billings in the Atlanta market. And you guys are talking like they're in trouble?
Click to expand...


Q100 is the third top biller in Atlanta?? Could you reference numbers for us on that, Roddy?
 
Nyte Ryder said:
The earthquake was a TV event, not a radio news story. WSB is up because they are putting out a compelling news/sports/weather/traffic package and solid local talk shows.
Click to expand...

Don't you think a lot of people driving to and from work, not watching tv, may be listening to
the latest about it on the radio?
 
gregg75 said:
I would think these numbers for WSB/Talk might be due to the Japan earthquake which
was a big news story for at least 2 weeks. That said, with the election in full force next
year, I think it's just a matter of time till WSB reaches the top.

WSB probably should have gone down as WVEE did, but the earthquake kept them steady.
Click to expand...

I don't even think the elections will even do and even it does it'll be temporary because WSB wind up as #2 soon after the election season was over.
 
Nyte Ryder said:
The biggest story missed by everyone so far is Kicks coming back like a monster and "kicking" The Bull back to a serious second tier station. Firing Scott Lindy. Big mistake CC.
Click to expand...

This baffles me. The Bull had been making a charge and Kicks was holding steady or even declining (just a bit), so why the surge all of a sudden? It's not clear whether Lindy was fired from CC or not, but honestly I don't see a difference since he left. They still play mainly newer music, with the emphasis on the music The on air staff is the same. What gives?
 
jimbo722 said:
Nyte Ryder said:
The biggest story missed by everyone so far is Kicks coming back like a monster and "kicking" The Bull back to a serious second tier station. Firing Scott Lindy. Big mistake CC.
Click to expand...

This baffles me. The Bull had been making a charge and Kicks was holding steady or even declining (just a bit), so why the surge all of a sudden? It's not clear whether Lindy was fired from CC or not, but honestly I don't see a difference since he left. They still play mainly newer music, with the emphasis on the music The on air staff is the same. What gives?
Click to expand...

It's not that baffling. When Scott Lindy left CC (yes, he was absolutely fired) The Bull began an immediate drop. When he was hired at Star, the station went from struggling to fully challenging B98.5 in the ratings. Both are too closely timed to be coincidental. Especially the climb on Star. But that's now twice he's taken two stations basically considered dead and made them viable.

PD's provide the intangibles of a station, the leadership, the behind the scenes work that most people don't notice. Scott's best attribute may be that you can't really hear the difference in the Bull since he left but the PPM evidence is overwhelming that whatever he was doing was working and is working now at Star.
 
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