MARCH PPMs

[MsMusicRadio]

Its all in the programming. Put on programming that isn't intersting to a certain demo, they're not going to listen. WKBN has Phil Hendri on, could imagine what most people who listen to KD would do if something like that came out of their radio? WKBN has educated their audience enough to not expect the same dribble that been coming from Pittsburgh AM's forever. Yea, we had Dom and Mike for a while on 1550 years ago, although nobody knew it...what since? Nothing new. If you don't care about sports or politics(and business talk to a lesser extent) there is nothing for you on the AM dial, IN PITTSBURGH. And since there is probably very little sharing among those two demo's, you really have a tough situation. Other cities have very profitable AM's. Youngstown is one, WKBN doesn't have the baggage of being politics or sports. Same with WTAM in Cleveland, yes they are sports, but you can hear hours at a time with no sports, just fun, stupid(in a good way) talk. We have none of that. And try and think of the last time something was attempted on any of our AM's...and when one of them does, it gets buried...like Imus.

This is probably useless info, but I listened to KBN whan they were TOP 40. Anybody remember the jocks?

KBN is a waste. They all just call in and say, "We need the Steel Mills and Jim Traficant back." I bought a new car with satellite radio and don't anticipate ever returning to the wasteland of Youngstown's terrestrial radio.

 

[FreddyE1977]

This is probably useless info, but I listened to KBN whan they were TOP 40. Anybody remember the jocks?

Let's see....Dan Rivers used to spin records there at one time. I vaguely recall him doing a live weekend remote
someplace where he played "Kodachrome" four times in an hour (he told them they should have packed some carts....)
And Rich Morgan, who doubled as host of that very entertaining Money Movie on Channel 27 in the afternoons (the
numbers were chosen totally at random, and he had no idea who or what he was calling!)

 

[Pratte4Life]

"Sports radio advertisers want 18-34 males."

I'm sure they do- but I can also tell you that when I was looking for a job out of college and contacted WKNR in Cleveland I was told straight out by the PD that he was looking for the OVER 35 audience.

At the time, they were marketing themselves as the top rated sports station in the country.

So I'm not sure these comments are accurate.

Nor am I of the belief that KDKA is dead last in the demographic. Oh, I'm hardly saying it is anything youthful or that it isn't near the bottom.

But I refuse to believe that it is lower than WEDO's, for instance.

So let's, again, try to stay on topic and stay away from hyperbole, okay folks?

 

[Parttimer]

"Sports radio advertisers want 18-34 males."

I'm sure they do- but I can also tell you that when I was looking for a job out of college and contacted WKNR in Cleveland I was told straight out by the PD that he was looking for the OVER 35 audience.

At the time, they were marketing themselves as the top rated sports station in the country.

So I'm not sure these comments are accurate.

Nor am I of the belief that KDKA is dead last in the demographic. Oh, I'm hardly saying it is anything youthful or that it isn't near the bottom.

But I refuse to believe that it is lower than WEDO's, for instance.

So let's, again, try to stay on topic and stay away from hyperbole, okay folks?

And there are lots of young girls who want to turn on a rock station when they get home. That was one of your lengthy rants as well, wasn't it?

KD's midday numbers 25-54 are down there with KQV. That's the bottom in my book. If there are a few stations that rank below them, it's because they have virtually no audience at all, and they don't matter when you are comparing them to a large-budget, 50,000-watt station owned by the #2 operator in the industry. The fact that we are even having this conversation, comparing them to a McKeesport brokered outlet, pretty much proves my point.

 

[jbo]

If you can show me where 104.7's average age is significantly younger than KDKA's average (which I believe is 65), then please do so.

Is this significant enough?

1st Quarter 2010:
WPGB Audience Composition:
Age pct.
6-11 1%
12-17 3%
18-24 3%
25-34 6%
35-44 11%
45-54 25%
55-64 25%
65-74 20%
75+ 8%

KDKA Audience composition
Age Pct
6-11 0%
12-17 1%
18-24 1%
25-34 2%
35-44 4%
45-54 13%
54-64 16%
65-74 44%
75+ 20%

 

[MsMusicRadio]

Now that anybody cares, but I don't listen to either of them ever. Between 3WS and BOB I'm cool. Although I like 620 and 770 when one can get them. Nobody cares.

 

[FreddyE1977]

You can rest easy, Pittsburgh! Your second grader is NOT
listening to Michael Savage!

 

[Pratte4Life]

Yes it is, Jbo. Thank you.

Part- When I go to a rock concert, I see young women.

If young girls don't listen to rock, it is a new thing because from The Beatles to Bon Jovi they most certainly have.

I know you said your daughters didn't, but two young and I'm sure very special women a demographic doesn't make.

 

[Parttimer]

Part- When I go to a rock concert, I see young women.

If young girls don't listen to rock, it is a new thing because from The Beatles to Bon Jovi they most certainly have.

You're speaking in absolutes again, like KDKA isn't last because they beat WEDO. Check out the female numbers for most rock stations.... they are very, very low, especially when compared to CHR and Urban (DVE's actually the exception to that rule, but their female listeners are 25-54, not 18-34.)

 

[Pratte4Life]

Part- yes I'm speaking in absolutes!

Nothing personal, but I can't believe you'd be critical of me for wanting to be factually correct!

 

[Parttimer]

Because your perception of "factually correct" makes no sense when you're discussing this as a business. KD doesn't have enough listeners under 55 to make the money they should with those 12+ numbers. Their audience is abysmally old. Yet you defend them because they beat a station where the only people listening are the families of the people who paid to be on the air.

There isn't a rock station in America that targets females (there are some Alternative/Rock AC's, the old Star 95.7 in Tampa was one, but that's not what you meant). You would go broke trying to program a rock station to females. Yet you defend it because some women go to concerts. Yes, OF COURSE some women like rock, but not enough would listen to a rock station day in and day out for the station to target them.

The world is full of failed entrepreneurs who see things through that same filter, just because the number of people who like something isn't zero doesn't mean you can make a business by targeting them.

1% of KD's listeners are between 12-17. By your logic, they should do shows for teens because they have teenage listeners. That's factually correct, right?

 

[MsMusicRadio]

Yes it is, Jbo. Thank you.

Part- When I go to a rock concert, I see young women.

If young girls don't listen to rock, it is a new thing because from The Beatles to Bon Jovi they most certainly have.

I know you said your daughters didn't, but two young and I'm sure very special women a demographic doesn't make.

I liked "rock" artists. My faves were Bon Jovi, Duran Duran, and VanHalen

 

[Pratte4Life]

Part- Why are you so upset?

I fail to see the logic of your last post. Say what you will, but if a newscaster were to report that KDKA was dead last in a certain demo when they weren't, the newscaster's credibility would be shot.

To try to steer back to a constructive, intelligent, and polite diatribe- I will merely say that if KDKA- or any station- were to program for a younger audience I am sure a younger audience would follow eventually.

 

[cingram]

I will merely say that if KDKA- or any station- were to program for a younger audience I am sure a younger audience would follow eventually.

May I butt in?

If you have the choice of running certain programming on an AM station or an FM station, it's sort of a given that the FM station will get double the share and half the demo.

KDKA, being legendary, is something of an exception. Even so, no matter how "young" one were to program KDKA, some younger listeners would never tune in.

It is hard to get young people (< 40, perhaps < 50) to listen to AM radio. There are, of course, exceptions to this as well. 1250 is one, even more so when Mark Madden was there, but I believe The Fan will overtake them if they do things right and the B-94 image doesn't impede them.

And music on AM radio only works for older people, WHEN there is no other choice. WJAS works after a fashion but the audience is elderly. Oldies, on a good signal, probably would work since there's no oldies station that covers the city proper (I don't count 3WS, BOB, or the more obscure oldies on 770; I'm talking Beach Boys and Supremes here).

FM trumps AM. I don't like it, inasmuch as I have been associated with two AM stations for the past six years, but it has been a fact ever since FM music stations started knocking AM music stations off the air in the 1970s, and it's part of the reason both of our stations run paid programming. That programming paid for the launch of the new KVE.

C.

 

[Parttimer]

If you have the choice of running certain programming on an AM station or an FM station, it's sort of a given that the FM station will get double the share and half the demo.

Thank you.

 

[KeyTimes950]

Funny, I just posted elsewhere about favorite radio stations and most of them were AMs. It's only been recently that I have found more favorites on FM, but it is sadly getting clearer and clearer that AM is becoming an outdated medium. Still, other than WDUQ-90.5, it seems that there is no FM in this market that offers a legitimate source of local news, that doesn't draw on an AM as the CBS FMs can. The most ironic promo on local airwaves is WPGB's "you know what the news is, now talk about it." Really? At least KDKA (on weekdays) offers a local news source that can feed conversations and even on weekends has local hosts who probably know what the Post-Gazette or Tribune-Review is reporting. WEAE talks of compelling conversation but seems to feed its sports-talk for the most part with national material on its news (sports) breaks, especially with the latest "moving from strength" layoff of six people. But what do I know?