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March Ratings...a few surprises...

F

fmradio1

Guest
A quick glance, without quoting exact numbers...

WEEI & The Sports Hub are tied 6+, with a slight edge in cume going to WEEI. Second down book in a row for WBZ-FM. Sox are starting up on WEEI, and the Bruins playoff push is on TSH. This one should remain tight...

WRKO with a noticable spike above a two share....first time for that in awhile, and topping WTKK overall, although 96.9 still leads in cume. Talk 1200 cracks a one share...barely.

Kiss drops .8, but stays number one. Jam'n rises to number two overall, setting Magic back to third. WODS continues their slow rise after their post holiday drop. Nice .7 rise for WZLX as well. Mix holds steady on cume, but share slips again. Everything else seems status quo...
 
Again CC gets to clear national ads in many markets despite low numbers, gets their shows
aired. Somehow they can afford to pay Rush $50 million +. Hannity also gets a huge salary.
Katz and Severin may not be getting paid much but it's a sign CC is making enough money
perhaps elsewhere (including their two FM properties here in town) to afford two local
daily hosts. Don't know what 25-54s are, prob not much higher, but they can justify two
local daily hosts.
 
I have never understood the explanation that "CC gets to clear ads in the market". Don't the advertisers notice that "well yeah...my ads are cleared...on a station that hardly anyone is listening to." Isn't the goal of advertising to get significant numbers of people to hear your ads?
 
CatCall said:
http://www.radio-info.com/markets/boston

The numbers for WFNX aren't listed for March 2012. Have their ratings dropped to the point where they are off the chart?
Click to expand...

Beginning with the March PPM's, Arbitron is no longer publicly releasing topline 6+ rankers for stations that don't subscribe to the book. If your station doesn't buy the book, you won't see anything, even publicly.

http://www.radio-info.com/news/with...gets-tough-with-cumulus-other-non-subscribers

No big surprises on who isn't buying the Boston book: WPLM, WXLO Fitchburg/Worcester,WFNX, WAMG, WBOQ, all of the Providence stations that were getting numbers, etc.
 
>>Isn't the goal of advertising to get significant numbers of people to hear your ads?

I'd think so, and saying 1 per cent of radio listeners, wow!, are tuning in isn't high praise. Unless
it's appealing to national advertisers with "your ads will be heard by your target audience in
Boston! Worcester! Hartford! Manchester!" etc. Rush has 600 stations, Hannity about 535,
and they can boast of saturation coverage throughout the nation. So even if you're, say,
the "you can do it, we can help" store, or a steakhouse chain, or whatever, CC is hoping to
reach advertisers that, even if it isn't highly rated, can get their spots to the desired demo.

But yeah, suppose we still had "ESPN 890" along with EEI and Sports Hub, and they're pulling a
mighty one per cent in the ratings. "Hey, Home Depot, you can reach your target demo with us..."

The 6+ may not matter as much as 25-34, etc., but I would guess XKS-AM isn't stellar
there either. However enough to get some national and even local spots on.

As for stations not subscribing, I'd guess WWZN and WJIB don't...let me check...
OK they do have a listing for WJIB but a "-" mark across the board.
WWZN is listed with a very small rating for a couple books, then that "-" mark.

The "advertise with us" page at Talk1200.com has some specs on typical WXKS listeners
(the info is 2 yrs old though):
"62% of Talk 1200 AM listeners have a household income over $75,000* 86% of Talk 1200 AM listeners own their own home* Talk 1200 AM listeners are between the ages of 35 – 65*"

http://www.talk1200.com/cc-common/YourAdHere/

Note the age demo, 35-65.
 
For WRKO - the up coming election is probably helping along with, maybe, replacing Rush with local programming.
 
"I Love Rock and Roll" by Joan Jett on Magic 106.7?
Are they for real?
"Living on a Prayer" by Bon Jovie

Those are (Soft Rock)?


They are (Hard-Rock and Roll)

If they keep playing this music on there, they will be going down.



There are much better music out there, I mean come on now, I haven't ehard Celine Deon music in a whole on there, Rick Astley in a LONNGGGGG time, as well as Michael Bolton. Those are (Soft Rock)







This past weekend (April 14, 2012) I heard another WEEI listener, this time he was on "Fox Sports Radio"
This being, WEEI should look into putting on "Yahoo Sports Radio" on their overnights to compete with "Fox Sports Radio, both a simular.
But, one problem, :mad: "Yahoo Sports Radio" isn't live during weekend overnights. I'm sure they could work out a deal of somewhat to make it LIVE if they can put that on WEEI.
 
Here's the deal with those big national spot buys: It's the quantity of stations, not the quality. Those national ad buys come at relatively great prices for the number of stations you're getting. Home Depot, Kohls, J.C. Penny and Geico don't buy them on purpose. You hear those national buys through CC, Premiere, and Dial-Global because while they may reach a small number on each individual station, the total buy is reaching a large audience.

As for Lauro, do we have to have this conversation every week?

Michael Bolton WAS soft rock. 20 years ago. Celine Dion WAS soft rock. 15 years ago.

Times change, music changes, audiences change. Magic and any major market station doesn't play music by accident. Research is key over at Magic. There's nothing wrong with the mix, they're not in danger of losing listeners, there's no "big change" happening.

End of story.
 
LAUROJRM said:
"I Love Rock and Roll" by Joan Jett on Magic 106.7?
Are they for real?
"Living on a Prayer" by Bon Jovie

Those are (Soft Rock)?


They are (Hard-Rock and Roll)

If they keep playing this music on there, they will be going down.



There are much better music out there, I mean come on now, I haven't ehard Celine Deon music in a whole on there, Rick Astley in a LONNGGGGG time, as well as Michael Bolton. Those are (Soft Rock)
Click to expand...

There's practically to no reference to 'Soft Rock' in their current positioning.
 
raccoonradio said:
As for stations not subscribing, I'd guess WWZN and WJIB don't...let me check...
OK they do have a listing for WJIB but a "-" mark across the board.
WWZN is listed with a very small rating for a couple books, then that "-" mark.
Click to expand...

WJIB has never broadcast a PPM signal, but WWZN does. I'm not sure why Arbitron even lists WJIB. They don't list 10,000-watt in-market WNTN (1550). I'm sure they have never broadcast the PPM signal either.
 
DJbobo said:
LAUROJRM said:
"I Love Rock and Roll" by Joan Jett on Magic 106.7?
Are they for real?
"Living on a Prayer" by Bon Jovie

Those are (Soft Rock)?


They are (Hard-Rock and Roll)

If they keep playing this music on there, they will be going down.



There are much better music out there, I mean come on now, I haven't ehard Celine Deon music in a whole on there, Rick Astley in a LONNGGGGG time, as well as Michael Bolton. Those are (Soft Rock)
Click to expand...

There's practically to no reference to 'Soft Rock' in their current positioning.
Click to expand...

Although it's still "Boston's No. 1 Statition for Soft Rock" on the signs on the backs of MBTA buses; at least it was my last time in the area a couple of weeks ago.
 
JIBGUY said:
WJIB has never broadcast a PPM signal, but WWZN does. I'm not sure why Arbitron even lists WJIB. They don't list 10,000-watt in-market WNTN (1550). I'm sure they have never broadcast the PPM signal either.
Click to expand...

They probably have the WJIB slot in the list from back when it showed ratings in the old diary system, only a few years ago. The last time that WNTN showed any ratings was probably many decades before the template for their online ratings page (or even the entire internet) existed, so it was never given a slot line on the page template.
 
CTListener said:
DJbobo said:
LAUROJRM said:
"I Love Rock and Roll" by Joan Jett on Magic 106.7?
Are they for real?
"Living on a Prayer" by Bon Jovie

Those are (Soft Rock)?


They are (Hard-Rock and Roll)

If they keep playing this music on there, they will be going down.



There are much better music out there, I mean come on now, I haven't ehard Celine Deon music in a whole on there, Rick Astley in a LONNGGGGG time, as well as Michael Bolton. Those are (Soft Rock)
Click to expand...

There's practically to no reference to 'Soft Rock' in their current positioning.
Click to expand...

Although it's still "Boston's No. 1 Statition for Soft Rock" on the signs on the backs of MBTA buses; at least it was my last time in the area a couple of weeks ago.
Click to expand...

Look at their website. 'Boston's Continuous Soft Rock' is being sanitized as we speak.
 
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