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March ratings

To insist on seeing an Arbitron lawsuit that has gone all the way through the court process to a verdict is to say you don't understand how the court system in the U.S. works.

Very few civil suits of any type make it to trial. According to the Association of Trial Lawyers of America, the number of torts that go to trial is 2%. EVERYTHING is settled.
 
reelyreal said:
To insist on seeing an Arbitron lawsuit that has gone all the way through the court process to a verdict is to say you don't understand how the court system in the U.S. works.

Very few civil suits of any type make it to trial. According to the Association of Trial Lawyers of America, the number of torts that go to trial is 2%. EVERYTHING is settled.
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To say everything settles is disingenuous. There are a ton of baseless lawsuits, a whole other bunch where a lawsuit is filed just to get an insurance company to settle.

I think the trademark claim scared the company the most.
 
RE: WERS fundraising - the children's show does quite well during fund drives. Nearly all of that show's pledges come in from Wellesley, Newton, Brookline, etc. The Showtunes show does very well as well, though why anyone would want to hear 6 hours of A Capella music a week baffles me.

The Coffeehouse (folk/acoustic/singer-songwriters) was the morning show for a long time and had a die hard following. I guessing most of the hard core folkies went over to WUMB, but programming the mornings in a more folky direction might yield some better results.
 
frankfurter said:
RE: WERS fundraising - the children's show does quite well during fund drives. Nearly all of that show's pledges come in from Wellesley, Newton, Brookline, etc.
Click to expand...

If you're going to appeal to a niche demographic, that's where you want it to live if you're a non-comm!
 
March ratings- Observations /Questions

WBUR down but not because WGBH gained.

AMP makes no dent is KISS's ratings. Repeating the question: Is it too early for CBS to be concerned?

WROR and WZLX doing quite fine having their audiences virtually to themselves.

Too many CHR, AC, Hot AC, Hot CHR formats splitting a pie too small to sustain them.

WKLB and WBMX keeping their audiences.

AM sports stations barely or not registering.

RKO not gaining from the loss of TKK.


Questions ??? :

1) If the CHR/AC crowds have to shrink, what do some of the stations become?

2) Is non-NPR/BZ talk dead in Boston?

3) Are this many low-rated AM sports stations going to continue with the format?

4) Are we moving toward relegation to satellite radio, internet stations, and IPODS?

5) How much longer can HD radio be sustained?
 
Re: March ratings- Observations /Questions

leegart said:
4) Are we moving toward relegation to satellite radio, internet stations, and IPODS?
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Who are "we"? Listeners over 54 years old? Listeners under 24? Listeners with non-mainstream musical preferences? Listeners who want 5,000-song playlists? Seems to me that all those listeners could switch to satellite/internet/iPod tomorrow and the advertisers and their agencies wouldn't care; they'd still be reaching the demographic "sweet spot" with old-fashioned, non-trendy, over-the-air radio.
 
Who are "we"? Listeners over 54 years old? Listeners under 24? Listeners with non-mainstream musical preferences? Listeners who want 5,000-song playlists? Seems to me that all those listeners could switch to satellite/internet/iPod tomorrow and the advertisers and their agencies wouldn't care; they'd still be reaching the demographic "sweet spot" with old-fashioned, non-trendy, over-the-air radio.

60% of the internet (both internet- only and streaming) radio audience is 25-54 years old and 45% female. I'm not exactly sure what this means for the future, but if you're programming music I think you ignore this trend at your peril.

Regards,
TSB
 
TSBench said:
Who are "we"? Listeners over 54 years old? Listeners under 24? Listeners with non-mainstream musical preferences? Listeners who want 5,000-song playlists? Seems to me that all those listeners could switch to satellite/internet/iPod tomorrow and the advertisers and their agencies wouldn't care; they'd still be reaching the demographic "sweet spot" with old-fashioned, non-trendy, over-the-air radio.

60% of the internet (both internet- only and streaming) radio audience is 25-54 years old and 45% female. I'm not exactly sure what this means for the future, but if you're programming music I think you ignore this trend at your peril.
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"We" means everyone. As TSBench indicates, terrestrial radio is holding onto a smaller and smaller piece of the pie. Hence the question.
 
Re: March ratings- Observations /Questions

leegart said:
AMP makes no dent is KISS's ratings.
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No kidding. AMP is as white trash as Now is in New York. And we know how much they're spinning their wheels against Z100. What makes CBS think running the same station in Boston will beat Kiss?
 
Re: March ratings- Observations /Questions

Will said:
leegart said:
AMP makes no dent is KISS's ratings.
Click to expand...

No kidding. AMP is as white trash as Now is in New York. And we know how much they're spinning their wheels against Z100. What makes CBS think running the same station in Boston will beat Kiss?
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White trash. Really? Amp sounds pretty good from what I heard. Kiss 108 is a very well run chr with tremendous heritage. Your not going to effect a station like that in 10 months. I don't think its about taking down Kiss anyways. It's about expanding their portfolio to attract more advertising. Neither cbs or Greater media had any influence on the 18 to 34 crowd in this city. CC had them all to their selves until now.
 
What heritage? The only real heritage WXKS has is its call letters.
Too heavy on the repetition.
You want heritage?
Bring back Rose Royce on SAturdays at noon.
 
WXKS isn't the heritage. Noboby knows what that is. Kiss 108 is the heritage with solid ratings for 3 plus decades.
 
dhoule said:
WXKS isn't the heritage. Noboby knows what that is. Kiss 108 is the heritage with solid ratings for 3 plus decades.
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And repetition is the very soul of CHR. There are a limited number of genuine, broad-appeal hits out there at any one time, and a good CHR will play those hits frequently.
 
chitchatjf said:
What heritage? The only real heritage WXKS has is its call letters.
Too heavy on the repetition.
You want heritage?
Bring back Rose Royce on SAturdays at noon.
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You DO realize that playlists were even TIGHTER at one time, right?
 
This board is a great escape from reality, because people around here often don't live in it. You want a Top 40 station to play a 35 year old song?
 
The current kiss is an insult to the Classic Kiss of the Sunny Joe White days.
No live announcers except for AM and drive time. Little if any MUSIC during Matt's show
Playing the same song TWICE in an hour is too heavy on the repetition.
Every two and 1/2 hours is fine,even for the #1 track.

As for Rose Royce what's wrong with ONCE a WEEK?
 
chitchatjf said:
The current kiss is an insult to the Classic Kiss of the Sunny Joe White days.
No live announcers except for AM and drive time. Little if any MUSIC during Matt's show
Playing the same song TWICE in an hour is too heavy on the repetition.
Every two and 1/2 hours is fine,even for the #1 track.

As for Rose Royce what's wrong with ONCE a WEEK?
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I'm not one to profile. But I'm guessing that you are not within the 18 to 34 age group chr's are looking for. I remember those Sunny Jo white days and people used to complain that they play too much Blondie. That's just the way chr's on the radio is and always will be. Also you forgot about night's with Jackson Blue is local also.
 
A station playing songs you don't like is always playing them too frequently. A station playing songs you love can't play them often enough.
 
chitchatjf said:
The current kiss is an insult to the Classic Kiss of the Sunny Joe White days.
No live announcers except for AM and drive time. Little if any MUSIC during Matt's show
Playing the same song TWICE in an hour is too heavy on the repetition.
Every two and 1/2 hours is fine,even for the #1 track.

As for Rose Royce what's wrong with ONCE a WEEK?
Click to expand...

When do they play the same songs twice an hour? Never, unless it is some kind a mistake.

I think Nights, 6-11, are also live there. Not just AM and PM drive.
 
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