Buffalo March Ratings

[davideduardo]

OK. The Christian Format has less than half as many listeners as the STAR format had. Is that better? So, not a single STAR listener stuck around for the new format?
Fire & Brimstone awaits.

So what? The new owners have a different objective, agenda and even business model. What they bought was not the station's image, revenue stream or goodwill. They paid a specific amount that was within their criteria for "reasonable price" based on the number of people under a specific extent of the signal reach.

So, to K-Love, nothing changed. They bought signal coverage of a specific number of people. At that point, it is up to them and their programming to reach as many of them as they can.

Christian Music is notoriously vapid product. Even Jesus said he doesn't listen to it. Some people don't want Religion sold to them and don't want to be recruited to a "belief system"...

And some people don't like hard rock. And others don't like country. Again, so what?

 

[RadioGuy1864]

I still maintain, as I did when the 102.5 sale was announced, that Audacy should have moved the STAR Hot AC format to 107.7. All they had to do was just promote "were're movin on up to 104.7 and 107.7 the new Star on your radio." 107.7 would have a 4 or 5 rating today instead of their miserable number. Absolutely insane that they did not do this.

 

[tbolt909]

I still maintain, as I did when the 102.5 sale was announced, that Audacy should have moved the STAR Hot AC format to 107.7. All they had to do was just promote "were're movin on up to 104.7 and 107.7 the new Star on your radio." 107.7 would have a 4 or 5 rating today instead of their miserable number. Absolutely insane that they did not do this.

Audacy has bigger problems. When they sold the 102.5 signal, they essentially gave up on the Buffalo cluster. Of course, any format changes would still not happen without corporate approval. Someone on the local level may have considered what you suggested, but it was rejected.

The premise that a Country format was a great choice for the "Rural" 107.7 signal has been proven false. Even the flies aren't interested...

 

[CTListener]

There's no debate. I presented documentation on the policy. So far there's no documentation to the contrary.

No, just evidence, in black and white, in the form of the stations listed (and not listed) in the public Nielsen numbers. You can't even imagine that there's a part of the "policy" that Nielsen keeps secret, or that the "policy" isn't carved in stone, with no exceptions allowed? Situational ethics is a thing, especially in business.

 

[CTListener]

Some people don't want Religion sold to them and don't want to be recruited to a "belief system"...

Or, as I sometimes call it when in a particularly mischievous mood, "codified superstition."

 

[TheBigA]

You can't even imagine that there's a part of the "policy" that Nielsen keeps secret, or that the "policy" isn't carved in stone, with no exceptions allowed?

See post #7 for the policy and the exceptions. I did a search and there have been no changes to the policy. If someone has a dispute, as Buddy did, they can take their dispute to the company. I would say that Buddy knows more about the policy and the exceptions than anyone else here.

 

[Buddy Shula]

Audacy has bigger problems. When they sold the 102.5 signal, they essentially gave up on the Buffalo cluster. Of course, any format changes would still not happen without corporate approval. Someone on the local level may have considered what you suggested, but it was rejected.

The premise that a Country format was a great choice for the "Rural" 107.7 signal has been proven false. Even the flies aren't interested...

The signal is perfect. They are just doing the wrong kind of country . It should be real country. country that sounds like country.

 

[Buddy Shula]

Audacy has bigger problems. When they sold the 102.5 signal, they essentially gave up on the Buffalo cluster. Of course, any format changes would still not happen without corporate approval. Someone on the local level may have considered what you suggested, but it was rejected.

The premise that a Country format was a great choice for the "Rural" 107.7 signal has been proven false.

See post #7 for the policy and the exceptions. I did a search and there have been no changes to the policy. If someone has a dispute, as Buddy did, they can take their dispute to the company. I would say that Buddy knows more about the policy and the exceptions than anyone else here.

I did talk to the higher ups at Neilsen. They did not say it, but their facial expressions told me they agreed with me

 

[Buddy Shula]

From what I know 100% there are 30 stations and station streams that are listed in March 12+ month ratings

Agencies can see all of them, except mine

 

[Buddy Shula]

From what I know 100% there are 30 stations and station streams that are listed in March 12+ month ratings

Agencies can see all of them, except

 

[Mark1981]

See post #7 for the policy and the exceptions. I did a search and there have been no changes to the policy. If someone has a dispute, as Buddy did, they can take their dispute to the company. I would say that Buddy knows more about the policy and the exceptions than anyone else here.

Big A, you can cut and paste all you want! I DO have documentation. So, now it’s my turn to cut and paste. Below you will see clearly listed — NIELSEN SUBSCRIBING STATIONS ONLY! Even the post that started this thread by Sir Rox has a column headed by the words SUBSCRIBING STATIONS. EMF is now obviously subscribing, which is why we’re seeing their numbers. There’s no asterisk next to these words indicating a non-subscribers exception. If what you continue to argue were true, then we’d see numbers for other non-subscribers such as woman-owned WXRL, minority owned WUFO or 501(3)(c) religious station WOLF. And we don’t! It’s now more than clear that the Nielsen policy you sight only extends to those paying for a Nielsen subscription, not us. Can’t you just admit, for once, that you’re wrong and stop always getting in the last word. I truly wasn’t going to engage with you anymore. But you never give up. I’ve sent an email to the Nielsen press office to see who is right. If I get a response, I’ll post it.

 

[TheBigA]

Big A, you can cut and paste all you want! I DO have documentation. So, now it’s my turn to cut and paste.

Your source for that documentation is not Nielsen. In fact it's a source that's banned by the moderators. You are posting copyrighted material that is not allowed on this board. Also, the OP ratings that say "Subscriber" is not from Nielsen either. It's uncredited but taken from RadioInsight, which is owned by @lanceventa So we have two copyright violations in this thread.

The rest of your post is opinion. You're welcome to your opinion, but you have no actual factual knowledge about what K-Love did or what changed in order for their numbers to appear. Your opinion isn't worth any more than mine.

Can’t you just admit, for once, that you’re wrong and stop always getting in the last word.

What's your problem? I offered a "perhaps" opinion, and you took that as fact. It was very clear it was presented as an opinion. Now you want me to admit my opinion is wrong based on your opinion? They're both just opinions. Did you read post #14?

 

[Mark1981]

I inadvertently double posted here, so ignore this message.

 

[Mark1981]

Big A, you can cut and paste all you want! I DO have documentation. So, now it’s my turn to cut and paste. Below you will see clearly listed — NIELSEN SUBSCRIBING STATIONS ONLY! Even the post that started this thread by Sir Rox has a column headed by the words SUBSCRIBING STATIONS. EMF is now obviously subscribing, which is why we’re seeing their numbers. There’s no asterisk next to these words indicating a non-subscribers exception. If what you continue to argue were true, then we’d see numbers for other non-subscribers such as woman-owned WXRL, minority owned WUFO or 501(3)(c) religious station WOLF. And we don’t! It’s now more than clear that the Nielsen policy you sight only extends to those paying for a Nielsen subscription, not us. Can’t you just admit, for once, that you’re wrong and stop always getting in the last word. I truly wasn’t going to engage with you anymore. But you never give up. I’ve sent an email to the Nielsen press office to see who is right. If I get a response, I’ll post it.

I have removed the supposed violations of copyrighted material. I certainly don’t want to go against board rules. But it is all rather confusing. I hope one doesn’t need a law degree to figure out what is allowed and what’s not allowed. I sincerely apologize to the moderators of this board if I did something wrong.

No more cut and pasting from me. But I went to the official Nielsen top line site. I selected the Buffalo market. The page comes up. It clearly states Buffalo-Niagara Falls Radio Ratings for Subscribing Stations. Fact! Not opinion! You don’t think Nielsen would have an asterisk if one of the stations listed was not an actual subscriber? My opinion is that it would not.

I really don’t want to make this personal, Big A. This all started when you responded to a post about EMF’s K-Love at 102.5FM, telling the poster in what sounded more like a fact than an opinion that because EMF is a non-profit broadcaster, its ratings were included in this listing. I questioned you on that, and our back and forth escalated. My “problem” is that you never seem to acknowledge you could be wrong. And in this case, I think you are. And I believe other readers on this board would agree with me. If I do get a response from the Nielsen press office, and if I am wrong, I will most certainly apologize to you. For now, I’ll leave it at that.

 

[TheBigA]

My “problem” is that you never seem to acknowledge you could be wrong.

Did you read post #14? It was very clear and said if there's a new policy or a change, then I don't know. I later said that Buddy knows more about this policy that anyone else. What's the big deal? Obviously no one else here cares as much as you.

 

[Buddy Shula]

Folks. Here is the deal. Around Covid time Nielsen implemented a Subscriber First policy. This means that paying subscribers come first. Every number you are seeing on radio insight is that of a paying subscriber

There is then a sub-set with includes non-paying radio stations. Other radio station groups and ad agencies can see these non-subscriber stations. The one caveat, is that only minority owned and female owned stations are in the 2nd tier that agencies and other stations see.

As a male Caucasian owner of WECK , no agency will see me as I am not in this 2nd tier simply because I am not a woman (I think) and I am not a minority

The reason WBKV is now showing, is they are now paying. However , agencies have knew all along what their ratings are, just like WUFO and WXRL

On a side note, the station you refer to as WOLF is WLOF, a small FM with a religious format, and the former WBTF.

 

[tbolt909]

They are just doing the wrong kind of country . It should be real country. country that sounds like country.

WYRK is playing the same kind of "Country". They seem to do pretty well. A Classic Country format would mean older demographics which are undesirable. Maybe you could sell that, but Audacy can't. The Wolf and the previous Alternative format were supposed to deliver those precious 25-40 year olds. Both were failed Pipe Dreams...

 

[Buddy Shula]

WYRK is playing the same kind of "Country". They seem to do pretty well. A Classic Country format would mean older demographics which are undesirable. Maybe you could sell that, but Audacy can't. The Wolf and the previous Alternative format were supposed to deliver those precious 25-40 year olds. Both were failed Pipe Dreams...

You’re very intelligent. Older demographics are “ undesirable “ ? You keep thinking that, while I am doing some fishing in Key West, with my radio station and the house I have. What are you doing now? Breakin open that delicious canned tuna in oil? Please don’t debate me about demographics.

WYRK is doing great. That’s why WLKK should be doing the opposite country. You are also the poster that said WECK could never work. Good call. Genius.

 

[CTListener]

WYRK is playing the same kind of "Country". They seem to do pretty well. A Classic Country format would mean older demographics which are undesirable. Maybe you could sell that, but Audacy can't. The Wolf and the previous Alternative format were supposed to deliver those precious 25-40 year olds. Both were failed Pipe Dreams...

You're not a country fan. I am. Today's country music is strong 18-34, classic country, with its main focus 1990-2005, appeals to 35-54. Both are solid sales demos.

 

[TheBigA]

You're not a country fan. I am. Today's country music is strong 18-34, classic country, with its main focus 1990-2005, appeals to 35-54. Both are solid sales demos.

That's correct, which is why in the markets where Cumulus and iHeart each have two country stations, one does current, and the other does classic.