Are you deliberately obtuse? Why do think the corporate groups have almost entirely given up on Oldies formats?
The station in question 107.7 is not successful. Wouldn't you think they would have tried what you call Classic Country by now? It's a 1 share station...
I am the biggest country fan in the country! You are missing the 80’s, which began the progression of “ county western” to “country”
‘ They’ are not good enough to sell it. I am. I don’t take my marching orders from “they” if you haven’t noticed. That’s why I am successful
I agree with you. They should be doing classic REAL country, but after a multi billion dollar bankruptcy, they seem to have a habit of not making correct decisions
WBEN reaches an older audience. It’s a large demo 35+ . It’s on the higher end
Remember, there is a threshold for not listing unsubscribed stations in subscriber data (not the public release). If a station has a 0.1 rating (not share) they are listed in the subscriber data. Caveat: Nielsen changes the rules with alarming frequency that I am going to double check that as to its application today.
"Older" at an ad agency means "over 55". Most radio buys don't go over that top age in their analysis. It takes a lot of work, such as what Buddy does in Buffalo, to get any kind of advertiser to seek 55+ and, particularly, 65 and olver.
Audacy has such big issues that a rimshot FM in Buffalo is not high on their agenda.
Why do you keep excluding 40-54 in your "sales demos" thinking? Classic Rock, Classic Hits, mainstream AC, Adult Hits, Spanish (language) Adult Hits, Urban AC and a number of other formats depend almost totally or significantly on 40-54 listeners.
It's a station whose OTA signal is not strong enough where most of the MSA population lives. Again, in this often-recurring argument, we are forgetting that even with streaming, the core audience for an FM station is OTA.
A country listener in 2005 was hearing gold from Travis, Strait, Brooks, Black and the rest so it is very familiar. I'd say that a library with 1988-2008 as its general range would do well in 40-54 as well as a lot of 55 and over.
I agree. I was in charge of WTNT in Tallahassee in that era, and between Garth and the Seminoles, that was probably the most fun I had in radio in a long time.
I'm not excluding anything. The last 2 formats on 107.7 have failed to reach anyone between 18--50. The formats didn't work. Why do think that AAA is a format that only reaches 55 and over folks? Your logic is faulty. You say a 40 year old will listen to Led Zeppelin, Pink Floyd or Madonna. However, they won't listen to any Rock music made in the last 25 years. It's no wonder that Radio is irrelevant to so many people...
Again, signal. It's not a good competitive signal. Even with streaming, unless it does something that will make people look for the stream, it is simply a rimshot on the edge of two markets, serving neither particularly well.
Because that music has remained or become relevant to several generations, while some other kinds of music have the lifetime of a single generation or less.
Alternative is not a format and not a "kind of music". It is, over the last roughly 45 to 50 years (let's use the emergence of World Famous KROQ" as a benchmark), an amalgamation of tastes and trends.
Actually, with the 104.7 translator in addition to 107.7, the signal is quite good in the "money" population areas. I'm in the market, so I have real knowledge of the signal, not just maps on the internet.
Thank you for your response, David. I think we’re getting into the weeds here. I now understand some stations might not garner enough of an audience to be listed in subscriber data. But Buddy confirmed such stations as WUFO and WXRL have been listed. Moreover, Buddy’s post about Nielsen’s Subscriber First policy validates what I had been trying to say in recent days. But Big A refused to accept any of my posts. He argued both of us were simply stating opinions. Review this thread, please! Some of his responses in this thread certainly indicated he was stating facts and that there was no room for debate. Can we all agree now that EMF subscribed to the March Buffalo-Niagara Falls report? I mean, the top line number for our region published by Nielsen clearly states “subscribing stations only.” I think a judge in a court of law would rule that’s pretty good evidence.
I disagree. In 2005, country radio had far left Randy, Clint, Judds, behind. Just look to the billboard charts.
You’re missing another gem t-bolt whose only job is to tell everyone they are wrong. Don’t believe me? Go back to his posts from May 2017 and you can see for yourself how wrong he was about the future of WECK. Wrong on every count.
If you look at the translator's 70 mV/m contour, it is not as significant as you seem to believe. It's still a rimshot.
How about those that are unintentionally non-profit?
Some people think "nonprofit," "not-for-profit" and "unprofitable" are the same thing!