FYI, the last time I posted ratings from Radio Online - credited to them - I was advised to use the numbers from RadioInsight by Lance Venta who's now affiliated with RadioDiscussions because of that affiliation. There's no copyright violation.
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Buffalo March Ratings
- Thread starter SirRoxalot
- Start date
Star rarely had a 5 rating, and only during holiday music. The rest of the time, they averaged in the low 4s. They also competed with Kiss for female numbers, essentially diluting that key audience for Audacy. Kiss has evolved during the daytime to grab most of the number lost when they sold Star. They certainly didn't generally go to the "New 96.1."
“96.1 “ Rox
Edited. Thanks.
Just a thought: Perhaps 107.7 and its translators are doing just fine in the area that they serve, not as a Buffalo rimshot. How's the advertising revenue? That's what counts, not Buffalo ratings. It's got a big signal into the western part of the Finger Lakes. If they're selling to advertisers there, they might be making a go of it. With that said, it would be foolish of them to try to directly compete with WYRK. The country audience has a wide age span. Buddy's likely right that there's an older audience that shies away from the current "Bro Country" trend.
For them, the Wolf has a special Sunday morning show that plays ONLY 90s country. In fact, I'm listening now to Travis Tritt, Sawyer Brown, Patty Loveless, Vince Gill, Tanya Tucker, and all the 90s stars. I looked at their song history, and they normally rotate a gold song every three or four songs. I see they played Family Tradition by Hank Jr. That one is from 1979.
Yes I know. You used to include a link to his full page. You didn't do that for March.
Bro country was a trend a dozen years ago. Yes, there are holdouts still singing about hot girls in sun dresses sitting on pickup truck tailgates on a boozy Friday night, but more recent trends are toward an R&B/country fusion (Morgan Wallen, Jelly Roll) and a swing back toward the '80s/'90s style (Zach Top, Ella Langley). And there's a lot more emphasis on crossover in all directions (pop, rock, R&B, hip-hop, gospel, etc.) than there was in the "bro" years. It's unclear where it's all heading, and there's a strong back-to-basics subgenre operating independent of radio. Where this all leads for country radio is anyone's guess. Right now, the multinational music conglomerates hold the cards, but as we saw in the '70s with the "outlaw" movement, sometimes the outsiders wind up changing the established order.
You hit it on the head. It would be a niche country format in Buffalo and Rochester and all areas in between. I was on the air and sold WNUC 1077 for 5 years. I made a lot of money on focusing on the 2 metro markets 30% of the time and the areas in between 70% of the time.
I would absolutely have to be marketed correctly thru TV and digital
I’m a p1 and your post would be the only way I knew this. They don’t market it.
You are making this about years. Country music is a lifestyle. Focus on the lifestyle . Make a country station sound country. Something meaningful to its listeners. Make it a lifestyle, not a format.
Here's WHY I said it was an uptick: In the January and February trends, WBKV was pulling a 1.8 ....and in this book, it's a 2.2 . And yes, I know Star 102.5 pulled in more than twice those numbers. That said, considering its format now, it is STILL an increase even if what they play is not-and never will BE-my cup of tea.
It's a Sunday morning show aimed at older listeners. Advertisers don't care about Sunday morning no matter how (relatively) good the audience numbers might be -- and chances are that the show is attracting the same bunch of listeners every week. WKLB Boston used to have four hours of gold on Sunday mornings and, reportedly, it was the most popular show in Boston 6+ in its time slot (8 to noon). But this was in the '90s and '00s and the gold show was playing Marty Robbins and Loretta Lynn for those four hours on Sunday while during the week the regular air staff was playing Shania Twain and Tim McGraw. So more than likely, the gold was not only attracting an audience that was only "large" by Sunday morning standards, but much of that audience wasn't even listening to the station at any other time. Again, why market a weekend specialty show?
Especially when it's not locally produced.
Over in Erie, they have 2 country stations: The Wolf(iHeart)positions as New Country, while WXTA(Cumulus)is regular country. PLUS you have the Froggy stations around Meadville PA.
I was referring to markets where iHeart owns two country stations, such as Austin or where Cumulus owns two country stations, such as Dallas.
You didn't mention that. The WKLB show was local, and I believe the two guys behind it sold time on the show, rather than WKLB's sales staff. Most of the ads were for suburban country music clubs, record stores, etc.
Audacy Introduces ‘90s Country With Heather’ On Sundays.
Heather Froglear, who began her radio career at “K-FROG 95.1” KFRG Riverside, CA, in 1993, brings her career full circle with the launch of “90s Country With Heather.” The two-hour
I don’t agree at all about “advertisers do care about Sunday mornings” . It depends on the content. WGR had an out of country Bills game on a Sunday morning a few years back. My guess is that advertisers wanted it. TV runs Sunday morning talk shows on every major network. So your point simply makes no sense.
As far as WLKK playing real country on Sunday mornings, I get it. It gives them something to talk about to advertisers that is different, and it gives listeners the perception that they play a bigger variety of country.
I think you may find more of this type of programming very soon.Audacy Introduces ‘90s Country With Heather’ On Sundays.
Heather Froglear, who began her radio career at “K-FROG 95.1” KFRG Riverside, CA, in 1993, brings her career full circle with the launch of “90s Country With Heather.” The two-hourwww.countryinsider.com
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