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Mark and Brian returning to KLOS
- Thread starter robnokshus06
- Start date
Well, that would depend on your taste in music. What's objectively provable is their performance as a radio station through 1994. Like any station, they had their ups and downs, but there were some absolute highlights.
They were the first FM station to beat KHJ, first in nights (1972), and then overall (1977).
They made a strong comeback after the tsunami that swept KMET to dominance in 1978. By 1984, it was a close race between KLOS and KMET, with KLOS 5th and KMET 6th. KLOS eventually chased KMET out of the format in February of '87. And, for the most part, they stayed very strong, given that music had changed enormously and KROQ was the more contemporary option, through '93---which gets us through the first 25 years, if we're counting from 1969 as Cumulus is.
Rumor mill: KLOS being sold? http://ramp247.com/programming/cumulus-selling-kloslos-angeles/
Don't understand how selling a radio station to a profitable owner is indicative of the death of radio.
I don’t get that statement either. If this did end up happening I can’t see them making any dramatic changes to the station.
Really? You think a company that calls itself "California’s Largest Minority Owned Broadcast Media Group" that owns Spanish language TV and radio stations and the biggest Hip Hop station on the west coast is going to leave in place a format that is mainly directed to aging white males?
What Spanish language radio station do they own?
I only see listings for KDAY, KDEY and KPWR... throwbacks and current HipHop/Rhythmic CHR.
And the "minority owned" claim is, I believe, false. LBI is minority owned and has the Estrella TV network and a local station as well as 5 FMs in the LA DMA.
You are correct. Spanish TV but not radio. The overall point remains valid though.
That would be something if Meruelo were to purchase KLOS!!!
We almost assuredly could kiss the sorta mainstream rock / sorta classic rock format good bye. Entercom would be thrilled by that result, since three of their stations would stand to benefit. Would be interesting to see if they'd take either 93.1 Jack FM or K-Earth in more of a classic rock direction.
Jack FM's playlist these days reminds me of what KFM-BFM in San Diego was doing until last year but for a couple non-rock songs each hour.
Also, cannot help but wonder if a format change at KLOS would prompt iHeart to flip Fault 98.7 to its cookie-cutter "New Generation of Classic Rock" format. In music dayparts, 98.7's ratings have stunk for quite some time.
We almost assuredly could kiss the sorta mainstream rock / sorta classic rock format good bye. Entercom would be thrilled by that result, since three of their stations would stand to benefit. Would be interesting to see if they'd take either 93.1 Jack FM or K-Earth in more of a classic rock direction.
Jack FM's playlist these days reminds me of what KFM-BFM in San Diego was doing until last year but for a couple non-rock songs each hour.
Also, cannot help but wonder if a format change at KLOS would prompt iHeart to flip Fault 98.7 to its cookie-cutter "New Generation of Classic Rock" format. In music dayparts, 98.7's ratings have stunk for quite some time.
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It's indicative of the death of radio that Tom wants to listen to. That's all.
The big radio companies are the ones preserving these older stations. The newer, smaller companies who buy them are the ones changing the formats.
All this proves is holding on to the past, trying to preserve a heritage format, isn't a good business model.
This kind of radio works best as a non-commercial station, such as KCSN, where listeners pay for the station.
This site desperately needs a "like" button.
Absolutely true in many cases.
Why is it not obvious that not everyone likes the same music and entertainment that we like?
I am quite sure they would not take two of the top billers in the market and change their winning formulas to replace a station that is about 20th in billing.
Which may simply mean that they have found a blend appropriate for the market and for the region and it works, revenue and ratins-wise.
KYSR is billing within 5% of what KROQ is doing. Why in the world would they change another top 10 biller for a format that is just barely in the top 20 in revenue and ratings?
What we're seeing is that there are fewer and fewer genres of music that will attract enough people for advertisers. If that's the case, then there's not as much of a need for as many commercial radio stations. That's what's happened in LA. The audience for this format is declining. They could change the format or evolve it to another type of rock, but that format isn't growing either. They could have changed the format 20 years ago when the decline began, but the end result would have likely been the same. But my view is a lot of this is being caused by changes in the music business and the audience for music.
In both the specific case of LA, and in varying degrees in other markets, we are seeing the effects of fragmentation in a degree not seen by prior generations.
LA is now 75% ethnic and first generation immigrants. Many of the traditional formats under-perform or don't work at all with huge segments of that group. New formats targeted at segments of that multi-ethnic population are not broad enough in appeal to rank at the higher levels that advertisers seek, and the more mainstream formats are less and less appealing to large population groups.
Add to that the fact that some of the older leaning formats, like classic rock, are aging out of the sales demos year by year, and it can be projected that many markets will be without a variety of rock stations in the future.
Purely hypothetically, David...how much of a ratings boost could KDAY expect if it moved to 95.5?
The part of this that may have been unanticipated was that the rock format would fragment so much that radio couldn't stick with the format as a currents-based format, so it relied on the classics until it aged out. I saw a graph yesterday that the format with the fewest stations is rock. The Top 2 are country and talk. The country format is one of the few that has evolved by staying current, and attracting new audiences.
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