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Mark Arum Article in AJC

I am in my car a lot during the day. The last week or two I have been listening to more radio than my books-on-tape. The Mark Arum Show has changed a lot since it moved to the morning slot. I love it. It has a news focus mixed in with some light stuff. It is right up my alley. Every hour segment has a CBS or Bloomberg correspondent doing a live segment with Mark. Also, Mark talks about the news. No slant. Just the news. I really like that.
 
DavidEduardo said:
No matter what you put on 1550, it's a terrible frequency. 50 kw on 1550 covers about what 1 kw on 550 does (assuming the same type of transmitter location). There is no way anything on 1550 could ever have been made to fully cover the growing Atlanta market.

1190 in Dallas was not "Magic" as it was horrifically directional from two sites after its upgrade. It was killed when Dallas and Fort Worth were combined as a single market which KLIF did not fully serve.
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Does this phenomenon happen on FM as well? 88 MHz versus 108 MHz?
 
RadioDoogie said:
Does this phenomenon happen on FM as well? 88 MHz versus 108 MHz?
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Not that big of different in wavelength.* The natural tendency of left to right and most scans buttons go low to high could have some impact on someone finding the station. The most important variable in FM transmission is hight above average terrain. (Not counting directional antennas and mountains between the tower and target city). More power gets better the fringe past the line of sight. According to a Jampro salesman: Circular polarization is suppose to help with reflection and structure penetration. On channel and adjacent channel stations interference is bad. 107.9 could be limited due to FAA using 108 at some airports. Thermal inversions, troppo ducting sun flares can do weird stuff to the best signals.

There are folks that can figure the small difference but this could get really "mathy".
 
BarryATL said:
I am in my car a lot during the day. The last week or two I have been listening to more radio than my books-on-tape. The Mark Arum Show has changed a lot since it moved to the morning slot. I love it. It has a news focus mixed in with some light stuff. It is right up my alley. Every hour segment has a CBS or Bloomberg correspondent doing a live segment with Mark. Also, Mark talks about the news. No slant. Just the news. I really like that.
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Yes I can appreciate a news and information based program without any political slant, nor ranting and raving or name calling. And no self exhalted, self promoted arrogant host. But for that type of program, I used to thoroughly enjoy Neal Boortz and appreciated his libertarian approach. Good idea to go with a totaly different style and approach which Mar Arum does very well.
 
Sorry, but am I the only human who thinks Arum has outkicked his coverage into a major time slot in this market?

Fast food discussions and badly conceived trivia contests (guess if someone else knows something…woohoo!) are one thing, this is… something else.
 
IMHO some topics are marginal but some are really good. I like it a who lot better than the TV talk shows in this time slot. Of course I have a male point of refference. If you are new to town (less than 20 years) it should work for a large number of people in that category.
 
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