Mark Levin will debut on IQ106.9 on July 2nd.
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Mark Levin has a New Station.
- Thread starter Tommy Roberts Jr
- Start date
J
Jul
Guest
I don't think that WWIQ will be a major player because they don't have local talk shows at all, not counting the morning newscast they have.
In case it has escaped notice, "small market radio" is the norm now that radio is small potatoes in the media landscape. I'm still waiting for someone to tell me what local issues are so hot as to be viable topics on talk radio. Sports has its own format. I can't think of another topic that the suburbs and the city both give a rat's ass about. WWIQ's worst show, by far, is their local morning muddle. They sound like they have nothing viable to talk about because they don't.ka3kza said:
It's about quality, not where the microphone is. Watch WPHT's fortunes over the next 24 months; they will be instructive.
And I wonder what 990 will run from 9 to midnight in Levin's place? Hopefully not the highest bidder again. Annuity-laden retirement plans aside, we don't need Ray Lucia on a general interest talk outlet every night.
J
jhguthlac
Guest
In an age where our news comes from CNN/Fox/MSNBC, our sports from ESPN, our weather report from The Weather Channel, no one cares where the radio shows originate. Who had the number one morning show when Stern was on WYSP? Stern, of course. A NYC host!
No one cares anymore. It is not small market radio. It is successful radio. Don't forget the heyday of radio was in the pre-TV days when the networks ruled the radio waves. NBC, CBS and Mutual provied the national shows people loved.
No one cares anymore. It is not small market radio. It is successful radio. Don't forget the heyday of radio was in the pre-TV days when the networks ruled the radio waves. NBC, CBS and Mutual provied the national shows people loved.
I disagree. First, local Talk does better than syndicated Talk in most cases. Second, syndicated Conservative Talk has NEVER worked in several markets: San Francisco, Minneapolis, Seattle... and Philadelphia.
Rush does OK but the entire line up of Beck, Rush, Hannity, Levin, etc. is not going to be that significant in Philly. Except for Beck, you can get all that on your car radio from 770 WABC, which has a great signal in the Philadelphia market. But in most markets, this line up keeps dropping.
Meanwhile locally programmed Talk is doing pretty well. KFI Los Angeles is #3. They run Rush and Coast to Coast but that's it for syndicated shows. WGN Chicago is #5. They're local 24/7. KIRO-FM Seattle is #3 and WCCO Minneapolis is #4. They're local most of the day.
But stations that run the Beck-Rush-Hannity-Levin-Savage line up all day are dropping... even though they were usually top 10 until recently: WBAP in Dallas is #18, KTRH in Houston is #17, WMAL-AM-FM in Washington is #18 and even WABC itself is #17 in NYC. Rush and his clones aren't going away. But it's clear for radio stations running these guys, one after the other, all day long, the act is getting tired. If you're not bringing in new, younger listeners, who are increasingly of diverse backgrounds, your ratings are gonna drop.
WWIQ, at least so far, is falling right in line with the predictable Beck-Rush-Hannity-Levin line up. if it's struggling in Dallas and Houston, it's not going to work in Philadelphia.
Gregg
[email protected]
Rush does OK but the entire line up of Beck, Rush, Hannity, Levin, etc. is not going to be that significant in Philly. Except for Beck, you can get all that on your car radio from 770 WABC, which has a great signal in the Philadelphia market. But in most markets, this line up keeps dropping.
Meanwhile locally programmed Talk is doing pretty well. KFI Los Angeles is #3. They run Rush and Coast to Coast but that's it for syndicated shows. WGN Chicago is #5. They're local 24/7. KIRO-FM Seattle is #3 and WCCO Minneapolis is #4. They're local most of the day.
But stations that run the Beck-Rush-Hannity-Levin-Savage line up all day are dropping... even though they were usually top 10 until recently: WBAP in Dallas is #18, KTRH in Houston is #17, WMAL-AM-FM in Washington is #18 and even WABC itself is #17 in NYC. Rush and his clones aren't going away. But it's clear for radio stations running these guys, one after the other, all day long, the act is getting tired. If you're not bringing in new, younger listeners, who are increasingly of diverse backgrounds, your ratings are gonna drop.
WWIQ, at least so far, is falling right in line with the predictable Beck-Rush-Hannity-Levin line up. if it's struggling in Dallas and Houston, it's not going to work in Philadelphia.
Gregg
[email protected]
Regardless of what WWIQ does or who show it runs, do they have any local advertising on there yet?
Tell that to WPHT for the last decade and WWDB before that. Rush did very well for both of them and Beck was in mornings on 1210 for years. CBS may now think it's not worth the fees, but just how well are the "local" talk slots doing on 1210? Watch the off-season ratings. They've gone down further since Hannity and Beck were replaced.Gregg said:
No it doesn't. WABC is a noisefest like most out of market AM stations thanks to noisy powerlines and other interference. If you have an internet or satellite radio you're okay (though no Rush on satellite radio), but for OTA reception, most will be SOL in the car without a local affiliate. 106.9's coverage is more than adequate for the area and with far better fidelity than the HD-compromised narrow-band audio on 1210.
What goes on in Texas radio markets has exactly nothing to do with Philadelphia. The Premiere lineup FM in Pittsburgh is consistently Top 8. Same state, but it still means nothing. If IQ fixes morning drive, we will finally see how a top tier syndicated lineup does in Market 8 or whatever we are now, and how PHT does with Dom and the unknowns. My bet, IQ survives with its lower cost structure and moderate ratings, and PHT sinks and flips to Sports or brokered business/talk/dreck. We shall see.
Haven't heard any. Same divorce lawyer, wealth "system" and supplements. And traffic reports if anyone is listening for them (unlikely when they're available at known times every 10 minutes on KYW). A lot of advertisers are missing the boat by passing up political talk because they're more afraid of manufactured controversy than attracting a dedicated daily audience. I don't understand the business model, but if the stations can subsist on national garbage ads, so be it.DaveWilliams said:
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