Mark Levin

[radioduck]

I read that Mark Levin is going national with his nightly talk show. The show will be heard in several major markets starting next week.

I read his history on the WABC radio website. It does not say anything about previous radio experience.

What stations or markets did he work in before he got to New York and national on several 50,000 watt stations around the country?

He sounds like a poor immitation of Bob Grant in his better days on the radio.

Why should he be syndicated? This is unfair to people that work hard in an unfair business.

 

[1290wgli]

> Why should he be syndicated? This is unfair to people that
> work hard in an unfair business.
>

I think you hit the nail on the head. In order to be syndicated nowadays, you have to sound like a jack@ss.

 

[Harold]

> I read that Mark Levin is going national with his nightly
> talk show. The show will be heard in several major markets
> starting next week.
>
> I read his history on the WABC radio website. It does not
> say anything about previous radio experience.
>
> What stations or markets did he work in before he got to New
> York and national on several 50,000 watt stations around the
> country?
>
> He sounds like a poor immitation of Bob Grant in his better
> days on the radio.
>
> Why should he be syndicated? This is unfair to people that
> work hard in an unfair business.
>

Radio is not about being fair or..for that matter..being
good. It's about making money. And anyone who makes money
for the owners of a radio station will have whatever air
time he or she needs.

Making money requires good ratings. If people listen to you
and buy the sponsor's products, you'll make money for the
radio station.

The talents required to be on the air are not necessarily
those acquired by being a disk jockey or an on-air
radio "personality." The public decides who it wants to
hear on the air. It's the program director's job to find
the people the public will like.

There is no better indication that Mark Levin makes
money than that he is being syndicated to other stations.
They tried him out on WBAP and the Texans obviously
liked him more than the person who filled the air before.

You may not like Mark Levin. But others do. You buy
automobiles and so do they. There seems to be more
of them than you. So Mark Levin is going national.
Or at least on several major-market stations.

 

[ajhenderson]

> > Why should he be syndicated? This is unfair to people
> that
> > work hard in an unfair business.
> >
>
> I think you hit the nail on the head. In order to be
> syndicated nowadays, you have to sound like a jack@ss.

Not hard when you're getting cleared on your syndicator's O&Os. God bless him, but the real test comes now that ABCRN has to sell it to every other operator in America, competing with 962,121 other syndicated shows.