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Mark Madden ordered by ESPN Brass to Clean Up Act

This is the best thing that could have happened to him.

Madden's act was so played, but he has talent and knowledge.

If he could reinvent himself as a nice-guy host- which doesn't mean he has to reign in his opinions- then I think he'd be bigger and better than ever.
 
I agree. I believe that the guy is capable of much better work than the pro wrestler persona
will allow. Have never met the man but I have the feeling that he is much better than what
we've all been hearing. I think he's gotten some terrible advice in the past.
 
The advice was all internal. Mark made the decision to be what he is on the air and nobody else. In fact he's pushed away help from some well meaning people in the past that could have saved him from being in the wrong spot light right now.

Stripping away all of the b.s., Mark is very knowledgeable about high school football and recruiting and might be the second smartest guy in the market when it comes to hockey. He knows the game from the ice up but clouds that knowledge with the WWE mentality.
 
The wrestling persona is what got Madden the job in the first place. They auditioned a bunch of people on the air, and Bruce Gilbert liked Madden's outrageousness. Gilbert didn't know the first thing about sports, but he knew that Madden made noise and got attention, and that's what he wanted.

Madden should have rounded off the edges as time went on to enhance his longevity. He didn't do it, and now he's locked into that character to keep the WWE listeners.

Aside from hockey, he isn't knowledgable about any other major subject. He hasn't been to a Steelers game in years, and would need a map to find their practice facility. He has nothing on baseball or college basketball or football, either.

It goes beyond risque content. He says incredibly stupid things. He was ripping Jim Leyland one time and the caller said, "So I guess you're not rooting for his team." Madden said, "I'm rooting for his plane to crash." Once he argued with someone who had identified himself as a New Yorker and a Yankees fan and Madden dismissed him with, "Go stand next to a tall building and wait for an airplane." He doesn't have any judgment, which is why the P-G and City Paper both dropped his column and why Channel 4 dumped him twice.

The guy is about 45 and he's playing to the 13-year-olds. He's cashing the checks (not as big as they used to be, btw) but that can't be a happy existence. Is he going to do that same act when he's 50?
 
Uh, Boss- Gilbert is one of America's foremost sports radio programmers.

I find it hard to believe he didn't know much about sports.
 
Uh, Pratte4....Gilbert programs ESPN Radio, which doesn't mean he personally knows squat about sports. They hire programmers, not sports fans. His job is to get ratings, not to know who Green Bay's backup quarterback is.

Keep telling yourself this: Radio is a business, not a hobby. It will help.
 
Uh, Boss- Bruce Gilbert isn't with ESPN anymore, he is the CEO of Red Zebra- a company that programs sports radio stations in the Washington, DC market owned by Dan Snyder.

He also has programmed sports radio stations all over the country and oversaw WTAE's transition to all sports.

It is commonplace for him to give talks at sports radio seminars.

I don't know if this means he knows the ins and outs of the balk rule or Sonny Liston's life story. However, that sounds pretty knowledgable to most people.

Regarding Gilbert and Madden- Remember Rocco Pendola begat Mark Madden. At the time Pittsburgh sports talk was sickly- Prime Sports was the only all sports station and aside from hourly updates it was on automation- Myron Cope had retired- WTAE's lineup featured hosts who essentially were or were becoming PR men- Tom McMillan, Bill Hillgrove, etc.- or people like Bruce Keidan or Thor Tolo- who left something to be desired.

I can see why Rocco was brought in by Gilbert- lots of schtick, a sports talk host in the traditional attack Pete Franklin mode.

However- if you want to talk about a guy who didn't know sports- Pendola once suggested teams kick field goals prior to fourth down so they could try it again if it was missed and had a caller wondering why leopards weren't used instead of humans in track meets.

Without Rocco, Madden never would have been possible- remember how Pendola was a frequent guest of Madden's just to tick off his audience?

To his credit, Madden did the style better than Pendola. He had the knowledge of local sports to make people know of what he spoke of and knew their weak spots and how to gather attention by exploiting them.

He said what other people weren't saying- but- then again- sometimes he was saying what DIDN'T need to be said. And he knew that his master knowledge of sports that perhaps weren't necessarily mainstream- such as hockey and soccer- would give him credibility as listeners said "I did not know that!"

And remember Madden was let go initially before Bill DiFabio brought him back when Gilbert had left to program sports in Dallas. Sports Radio WTAE was plauged with some pretty awful hosts- Jim Penna playing drinking games on the air- Ray Walker hosting a simply unlistenable show.

Back to Gilbert- and fast forward a few years- I was at a sports radio seminar in 2004 where Gilbert spoke. He actually spoke out against the "attack" style of sports talk hosts.

I had to call him out on that. He'd just hired Madden to do Sunday mornings on ESPN.

So I challenged Gilbert and reminded him of hiring Pendola and Madden in Pittsburgh.

Gilbert was on the spot and knew it. His answer was telling-

"Well, um, sometimes I've made mistakes."

So Boss, just keep telling yourself-

"IT'S A BUSINESS AND I HAVE TO THINK OUT OF THE BOX MORE OR MY PRODUCT WILL GROW STALE!"

As it has in Pittsburgh. Even Madden's once-daring act has now become predictable- so, as I said before, this leash may actually be the best thing that ever happened to him.
 
The leash will choke him. He can't help himself at this point and probably deep down inside knows it. Its only a matter of time before he steps over someone's line in Bristol and they pull the trigger.
 
Snafu said:
The leash will choke him. He can't help himself at this point and probably deep down inside knows it. Its only a matter of time before he steps over someone's line in Bristol and they pull the trigger.
Well, he may've done it Friday. Madden was talking about the best and worst PBP people and the worst apparently was Pam from ESPN. He then went into detail about how if he sees a female doing play by play, he turns it off, obviously insinuating women can't do it.
Not to sure how well those in Brystal will take that one.
 
I don't know- but I would hate to see him go down for that remark.

I have often heard WOMEN state they won't watch a game with a female PBPer. It is different, though I would say that if people got used to Howard Cosell or Myron Cope's voice, or even the PA announcer for the San Francisco Giants, certainly they could get used to a female PBP announcer.

But again, this could be the best thing that's ever happened to him. We're now posting on the board on what he says, which is the dream of any talk show host and will gain him publicity.

And he happened to share an opinion that, while offensive to some, is also held by many others.

As long as Media Matters and Jemele Hill don't hear about it, he'll be fine.
 
The publicity bump won't matter much at this point. People know his act and either like it or don't. Besides, it's not like people are going to listen to hear what he's now not saying.
 
Ohio radio man said:
Snafu said:
The leash will choke him. He can't help himself at this point and probably deep down inside knows it. Its only a matter of time before he steps over someone's line in Bristol and they pull the trigger.
Well, he may've done it Friday. Madden was talking about the best and worst PBP people and the worst apparently was Pam from ESPN. He then went into detail about how if he sees a female doing play by play, he turns it off, obviously insinuating women can't do it.
Not to sure how well those in Brystal will take that one.

That's not the kind of comment that got him in trouble.
 
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