Uh, Boss- Bruce Gilbert isn't with ESPN anymore, he is the CEO of Red Zebra- a company that programs sports radio stations in the Washington, DC market owned by Dan Snyder.
He also has programmed sports radio stations all over the country and oversaw WTAE's transition to all sports.
It is commonplace for him to give talks at sports radio seminars.
I don't know if this means he knows the ins and outs of the balk rule or Sonny Liston's life story. However, that sounds pretty knowledgable to most people.
Regarding Gilbert and Madden- Remember Rocco Pendola begat Mark Madden. At the time Pittsburgh sports talk was sickly- Prime Sports was the only all sports station and aside from hourly updates it was on automation- Myron Cope had retired- WTAE's lineup featured hosts who essentially were or were becoming PR men- Tom McMillan, Bill Hillgrove, etc.- or people like Bruce Keidan or Thor Tolo- who left something to be desired.
I can see why Rocco was brought in by Gilbert- lots of schtick, a sports talk host in the traditional attack Pete Franklin mode.
However- if you want to talk about a guy who didn't know sports- Pendola once suggested teams kick field goals prior to fourth down so they could try it again if it was missed and had a caller wondering why leopards weren't used instead of humans in track meets.
Without Rocco, Madden never would have been possible- remember how Pendola was a frequent guest of Madden's just to tick off his audience?
To his credit, Madden did the style better than Pendola. He had the knowledge of local sports to make people know of what he spoke of and knew their weak spots and how to gather attention by exploiting them.
He said what other people weren't saying- but- then again- sometimes he was saying what DIDN'T need to be said. And he knew that his master knowledge of sports that perhaps weren't necessarily mainstream- such as hockey and soccer- would give him credibility as listeners said "I did not know that!"
And remember Madden was let go initially before Bill DiFabio brought him back when Gilbert had left to program sports in Dallas. Sports Radio WTAE was plauged with some pretty awful hosts- Jim Penna playing drinking games on the air- Ray Walker hosting a simply unlistenable show.
Back to Gilbert- and fast forward a few years- I was at a sports radio seminar in 2004 where Gilbert spoke. He actually spoke out against the "attack" style of sports talk hosts.
I had to call him out on that. He'd just hired Madden to do Sunday mornings on ESPN.
So I challenged Gilbert and reminded him of hiring Pendola and Madden in Pittsburgh.
Gilbert was on the spot and knew it. His answer was telling-
"Well, um, sometimes I've made mistakes."
So Boss, just keep telling yourself-
"IT'S A BUSINESS AND I HAVE TO THINK OUT OF THE BOX MORE OR MY PRODUCT WILL GROW STALE!"
As it has in Pittsburgh. Even Madden's once-daring act has now become predictable- so, as I said before, this leash may actually be the best thing that ever happened to him.