Re: Translating Mark Mays...make life easy for 800lb gorilla
> What do you have against Clear Channel? Were you fired?
> Turned down for a job?
> Clear Channel and Rush Limbaugh saved AM radio. Hundreds of
> small and medium markets can hear a high quality on-air
> product instead of local schlock. You bleeding hearts whine
> about local ownership. Local ownership was radio stations
> operated as a hobby or an ego trip by car dealers or groups
> of dentists; employing untalented and unqualified people
> willing to work for minimum wage.
Good radio is entertaining. Bad radio can, in its own way, be entertaining. Uniform mediocrity usually isn't. At best, it just beats back a gnawing hunger temporarily like a fast food burger wolfed down on the road.
Yes, there was a lot of bad radio in the sticks, but that didn't make it any less fun to drive through the small towns and hear the distinct accents and sounds and businesses of a country that is anything but homogenized. There were also the occasional gems, the stations that stood out for the right reasons despite a lack of polish. The original WFTL in South Florida, during its phase as a talk station in the early 90's, was such an enterprise. A lot of those unqualified people working at minimum wage got their chops at those small stations and became qualified by doing everything, then moved up to become the professionals blasted coast to coast. They received a better education than those few deluded souls who pay good money for "broadcasting schools" to earn the privilege of crowding into a leaky lifeboat of a profession. You really don't get the "seed corn" analogy, do you?
AM Radio would have been "saved" by somebody, if not Rush, maybe Chuck Harder, or any of a dozen other people who started syndicating right around the mid-80s when satellite time became available. The key to its "salvation" in small markets was the satellite, which brought in talk shows and formats. Large market AM stations did not need "satellite saving", because they already had local talk stations that were at the center of their communities, which were weakened and all but de-localized by the burgeoning of syndication. By the way, no matter how smooth the voice, it isn't high quality radio if the computer overseeing the automated, unattended station breaks down and puts three things on the air at once for hours at a time.
"Raised the bar" for careers in radio? Usually when the bar is raised in a particular profession, salaries are raised as well... Hmmm.... Does that jive with anyone's experience here?