https://radioinsight.com/headlines/183436/mark-wallengren-exits-afternoons-at-kost-los-angeles/
DJ Zetta is getting quite the workout nationwide.
DJ Zetta is getting quite the workout nationwide.
http://ramp247.com/free-agent/iheartache-reorganization-major-layoffs/
Juileanne Miller has been removed from Iheart's 98.7FM for similar reasons.
In another discussion he had on Friday, he was bemoaning the lack of communication within iHeart.
Where did it go wrong? Let me count the ways as I see it:
1. The promised streamlining of operations by owning multiple stations per market never materialized. So the companies that overpaid for what were once-valuable broadcast properties found themselves unable to pay the debt incurred as they built up in size. When known as Clear Channel, iHeart owned 1,400 stations nationwide, and they have tried to control costs since. iHeart currently owns 850 stations, and they are still a miserable failure, revenue-wise.
2. Instead of placing a high value on talent and trying to develop new talent both in front of and behind the microphone, large group owners don’t respect those who create content. Why? Talent costs money, and that money is supposed to only go to the highest levels, like iHeart CEO Bob Pittman. The first cuts ever made were on-air talent, and in some (especially smaller) cities, there is literally no one in the station’s studios.
3. In order to deal with a lack of personalities, stations adopted a “more music, less talk” approach. Which sounds great, until you have alternatives like iPods, satellite radio and online services which actually do play more music and a greater variety without commercials.
Indeed, people remember legendary stations like KHJ (930 AM), KMET (now KTWV, 94.7 FM) and Ten-Q (KTNQ, 1020 AM) not because of the music, but the DJs who played the music and brought the music more into your daily life. The DJs and the stations became your friends. Radio became a background entertainment source. Taking no chances. Playing no new music.
4. As listeners were pushed into those alternative entertainment sources and radio was no longer a foreground service, the number of active listeners declined. Advertisers started demanding lower ad rates, and stations responded by adding more commercials. This alienated listeners even more, causing them to look for even more alternatives. Today, young people — the future of radio — are far more likely to listen to Spotify than to AM or FM.