Market #61 Dayton,Oh ratings for spring '11.

[zburns]

The top six stations then a breakdown of the big players in the market. 12+

WHKO....... 11.6
WDHT....... 8.0
WHIO........ 7.0
WLQT....... 6.9
WTUE....... 6.2
WMMX...... 5.7
WROU....... 5.7

Top company market shares:
Clear Channel 32.5 inc. WLW avg rating per station : 4.6
Main Line 20 avg per station: 4.0
Cox 19.7 avg per station including WHIO fm: 4.9 including WHIO as one station: 6.5 ( I think 4.9 is more accurate)

 

[zburns]

Also, while I am on here, check out the "new" kiss country at one of these links:
www.kisscountry-netradio.com

http://radio.terra.com/#368941 (feed is commercial free!!! )

Opinions of both posts???

 

[Radio Dude]

How did the New Click do?

 

[zburns]

WCLI/ Click got a 1.5 12 +.
I wish I knew what the breakdown of those numbers were. But you have to remember that essentially that is a "new" station as nothing of any serious power was at that frequency before. So time will tell.
What is interesting is WLQT getting a 6.9. That was probably on the 50,000 Kettering signal. And WGTZ / FLY only getting a 3.8. That is too good a signal in the metro to get such a low rating IMO.

 

[Goldilocks94941]

Since Dayton isn't a PPM market (yet), we don't get any noncomm listings in these toplines. Anyone know how the public radio stations (and noncomm religious ones) compare this time around, and can you post any of it, please?

 

[zburns]

Those stations are not listed.

You can find the information here: http://www.radio-info.com/markets/dayton

 

[alans613]

How did the New Click do?

"Dude", you know exactly what CLiCK did in the book. You're acting dumb on purpose to throw people on this board. Give me a break Dude!

 

[techie2]

Since Dayton isn't a PPM market (yet), we don't get any noncomm listings in these toplines. Anyone know how the public radio stations (and noncomm religious ones) compare this time around, and can you post any of it, please?

The Radio Research Consortium has the NCE ratings online at http://www.rrconline.org/arbitron/index.php?data=all. (Subscribing stations only are shown.)

 

[Onesimus]

Arbitron has said they have no plans to expand PPM. I personally don't think it will happen anytime soon. If PPM was ever expanded to include Dayton, historical evidence from other markets suggests that the variety hits/classic hits stations would perform better. Congrats to my friends at K-99.1 FM on an awesome book!