Market No. 8

[aindik]

Atlanta has leap-frogged over Philadelphia into position as Market No. 7, dropping Philly to No. 8.

New Top 10:
1 PPM New York, NY_ ________________________15,393,700
2 PPM Los Angeles, CA_______________________10,877,600
3 PPM Chicago, IL_ ___________________________ 7,813,900
4 PPM San Francisco, CA______________________6,013,700
5 PPM Dallas-Ft. Worth, TX_____________________ 5,120,100
6 PPM Houston-Galveston, TX__________________4,759,600
7 PPM Atlanta, GA_ ___________________________4,378,000
8 PPM Philadelphia, PA_______________________ 4,352,800
9 PPM Washington, DC________________________4,238,100
10 CM Boston, MA____________________________3,912,000

Population numbers are persons 12+ (despite the PPM measuring ratings among persons 6+).

http://arbitron.com/downloads/redbook_fa08.pdf (page 11).

 

[kevinsealy]

I'm from the NYC Metro Area, I post mainly on the New York Board and our suburban Nassau/Suffolk (Long Island) market has dropped to #19.

With Atlanta and Philadelphia swopping positions, I guess advertising rates for both cities may be affected a little.






Thanks,
Kevin L. Sealy

 

[hykos1045]

that's a bunch of crap. If I were an advertiser, I'd much rather broadcast to PA/NJ/DE than the Atlanta metropolitan area.

 

[imhomerjay]

that's a bunch of crap. If I were an advertiser, I'd much rather broadcast to PA/NJ/DE than the Atlanta metropolitan area.

Um, depends on whether you're a smart (and presumably national, if you're talking about having a choice) advertiser who wants to reach a broader audience or not. The $ from Philly folks is the same as the $ from Atlanta.

 

[hykos1045]

that's a bunch of crap. If I were an advertiser, I'd much rather broadcast to PA/NJ/DE than the Atlanta metropolitan area.

 

[rtetro]

I guess this means I can add market #8 to markets 6 and 7 to my resume, all without moving ;D

 

[Soon Yi CIV.V]

Tell 'em market 4 as well. Just don't mention that you're talking about the television market rankings!

 

[arggone]

If Philadlephia metro area is 5.8 according to 2007 census estimates and Atlanta is 5.2 M how can Atlanta have more radio listeners?

 

[arggone]

Hoston- Galveston are 52 miles apart. Dallas-Ft worth are 30 miles apart. Wilmington-Philadelphia are 20 miles apart why isnt New Castle County included in the arbitron ratings for Philadlephia? I live in Newark and get every Philadlephia station clear as a whistle?

 

[aindik]

Hoston- Galveston are 52 miles apart. Dallas-Ft worth are 30 miles apart. Wilmington-Philadelphia are 20 miles apart why isnt New Castle County included in the arbitron ratings for Philadlephia? I live in Newark and get every Philadlephia station clear as a whistle?

Trenton, too.

 

[rtetro]

Hoston- Galveston are 52 miles apart. Dallas-Ft worth are 30 miles apart. Wilmington-Philadelphia are 20 miles apart why isnt New Castle County included in the arbitron ratings for Philadlephia?

I have no idea if this is the answer, but in Houston-Galvestion many of the Class C FM's can run a maximum 100kw @ 2000 ft HAAT, while Class B FM stations in the Northeast are limited to 50KW @ 500 ft HAAT. That dramatically increases coverage. Also, on the AM side, ground conductivity is often much better out there than here in the northeast, which helps AM coverage.

 

[lonely1]

"I guess this means I can add market #8 to markets 6 and 7 to my resume, all without moving"

I didnt even think of that, ha!

 

[rapking]

If Philadlephia metro area is 5.8 according to 2007 census estimates and Atlanta is 5.2 M how can Atlanta have more radio listeners?

Because folks in Atlanta buy more radio's .

 

[MikefromDelaware]

It may also have something to do with the point of Wilmington has its own radio stations, thus it's own market, and only 1 PBS television station (channel 12 that actually has a presence in Wilmington - channel 61 is completely in Philly even though was licensed to Wilmington). I believe that for TV, Dover Delaware is included in Salisbury Md's market where as I believe Dover is now part of Wilmington's radio market. There probably are folks with better info on this than me (possibly someone at Clear Channel Delaware which has radio stations in both Wilmington (WILM, WWTX) and Dover (WDOV, WDSD, WRTX), who can clarify, but that's my understanding.