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Market Rank

B

BigSteveG

Guest
I am asking this because I don't know. I noticed that Memphis seemed to drop one place in market rank for radio. For what I can tell it has some what to do with population. Does losing in market rank hurt local stations as a whole or is the end result not that significant? Just curious.
 
> I am asking this because I don't know. I noticed that
> Memphis seemed to drop one place in market rank for radio.
> For what I can tell it has some what to do with population.
> Does losing in market rank hurt local stations as a whole or
> is the end result not that significant? Just curious.
>

Memphis currently ranks #49 as of fall 2005, down from #48 from the spring 2005. Market rankings are determined by the number of people 12 year or older in the market areas. As far as rankings hurting local stations, if it does, it's rather miniscule. The Memphis market is actually growing in population (about a 10K increase from spring 2005 to fall 2005), but it's population growth was surpassed by Jacksonville (now #48), which saw an increase of over 24K. As long as the population is growing, that's a good sign. That and the casinos in Tunica. But Memphis is still a top 50 market, so that does count for something. <P ID="signature">______________
"...and the countdown continues until the neanderthals that govern college football do something about their pathetic postseason."--Tim Brando, Sporting News Radio</P>
 
> Memphis currently ranks #49 as of fall 2005, down from #48
> from the spring 2005.

It was #47 when I arrived in 2000.

Market rankings are determined by the
> number of people 12 year or older in the market areas. As
> far as rankings hurting local stations, if it does, it's
> rather miniscule. The Memphis market is actually growing in
> population (about a 10K increase from spring 2005 to fall
> 2005), but it's population growth was surpassed by
> Jacksonville (now #48), which saw an increase of over 24K.
> As long as the population is growing, that's a good sign.

Don't forget, the non-green card holding residents of our fair city make up enough to push Memphis to market #40 - but they can't (and won't) be counted.

> That and the casinos in Tunica. But Memphis is still a top
> 50 market, so that does count for something.
>
Yes and if & when Memphis drops out of the top 50 it'll be an expensive drop as national buys substantially decrease, and they are reticent to spend very much in markets outside the top 50. You think it's bad now....<P ID="signature">______________
</P>
 
I don't think that'll happen anytime soon, remember that once N'Awlins gets recounted, it'll fall to below the top 75, and that should keep us at or near 47-48.
Baton Rouge could be the next Top 60 market with all of the Katrina refugees that are staying for good.

> Yes and if & when Memphis drops out of the top 50 it'll be
> an expensive drop as national buys substantially decrease,
> and they are reticent to spend very much in markets outside
> the top 50. You think it's bad now....
>
 
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