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Market Trends due today, Predictions?

S

simonbarrsinister

The market trends for the most coveted book in the philly market are due today.

Any predictions? I've seen nothing but status quo with regards to marketing, stunting etc.

So, I predict a continued dominance by last books top 3 and a continued downward spiral of their

competition. It seems competitive marketing is virtually non-exsistant in philly. (maybe PPM's will kick start

the Good-old days of creative marketing) But I digress..... WHO'S winning and WHO isn't?
 
simonbarrsinister said:
Any predictions? I've seen nothing but status quo with regards to marketing, stunting etc.
Click to expand...

Yeah, same here; I wouldn't expect any surprises. Maybe KYW, WPHT, and/or WNTP get a little pre-election bump and we'll get an idea of what WISX and WUBA are doing. The Flyers suck this year - will it effect WIP eventually? I don't think you'll see WYSP getting a massive Eagles bump, either.

Nothing stands out in the Q102/Wired battle as having an effect. Nothing stands out between WDAS-FM and WRNB, other than 107.9 running some TV spots. Gut feeling says WMMR will have a (another) good book, but I have absolutely nothing to base that guess on.

Other than good or bad diary placements working their magic, I don't see anything massive changing.
 
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