Wow, I can't believe how many songs are played that I've never heard before. Like a Walter Jackson song that only reached No. 93 on the Billboard pop chart. Yeah, I'm hearing some songs from the 70's, and some rather obscure stuff. But hey why not, KJAA is just a fun play thing, an AM/FM translator covering an area with about about 20,000 people. Like the slogan on the website says, "None of the hits, All of the time!"
While most people got to know Rollye as Rollye James, the talk show host, as K.M. says, she started out as Rollye Bornstein.
And before taking the Billboard Vox Jox gig, she was a music director at several great stations in the 1970s---KFRC, San Francisco; KIIS-AM, Los Angeles (in both cases following Carol Archer, who later was R&R's Smooth Jazz/NAC editor); KPOL and KMPC (both times for PD Michael O'Shea).
So if you're hearing great stuff on her labor-of-love station in AZ, that's why. The lady had a great set of ears for the music of that time.